Este curso forma parte de Certificado profesional de Marketing en redes sociales de Meta

4.8
estrellas
1,812 calificaciones

99 %

Daniel Kob

52.110 ya inscrito

Ofrecido Por

Parte del título de grado Bachelor of Applied Arts and Sciences
Más información

Certificado profesional de Marketing en redes sociales de MetaMeta

Acerca de este Curso

163.805 vistas recientes

This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns.  You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio. 
By the end of this course, you will be able to:
• Structure campaigns in Meta Ads Manager
• Identify the major components and elements of an ad in Meta Ads Manager
• Build an ad that aligns with your marketing objectives and target it to your intended audience
• Set a budget, placement, and schedule for your ads in Meta Ads Manager
• Edit and troubleshoot your ads in Meta Ads Manager
 
This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.  

Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 4 de 6 en

Certificado profesional de Marketing en redes sociales de Meta

Nivel principiante

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Aprox. 10 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Qué aprenderás

Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager

Habilidades que obtendrás

Social Media Marketing
Meta Ads Manager
Meta advertising

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 4 de 6 en

Certificado profesional de Marketing en redes sociales de Meta

Nivel principiante

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Aprox. 10 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Calificación del instructor

4,8/5 (642 calificaciones)

Daniel Kob

Marketing Leader & Entrepreneur

80.331 alumnos

8 cursos

Ofrecido por

Comienza a trabajar para obtener tu licenciatura.

Este curso es parte del Bachelor of Applied Arts and Sciences completamente en línea de Meta. Si te aceptan en el programa completo, tus cursos cuentan para tu título de grado.

Más información

Mira cómo los empleados de las mejores empresas dominan las habilidades más demandadas

Obtén más información sobre Coursera para Empresas

Programa - Qué aprenderás en este curso

Calificación del contenido99%(9,461 calificaciones)

Semana

Semana 1

3 horas para completar

First Steps in Ads Manager

3 horas para completar

12 videos (Total 51 minutos), 6 lecturas, 2 cuestionarios

12 videos

Introduction to the Facebook Social Media Marketing Professional Certificate6m

Advertising with Facebook Ads Manager Overview2m

Introduction to Daniel Kob1m

Careers in Digital Marketing5m

First Steps in Facebook Ads Manager Overview 53s

Tools to Advertise on Facebook5m

Ad Placements6m

The Facebook Ad Auction7m

Campaign Structure3m

Set Up Your Ad Account3m

How to Navigate Ads Manager6m

First Steps in Facebook Ads Manager Conclusion1m

6 lecturas

Advertising with Facebook Course Syllabus10m

How to Be Successful in This Course10m

Professional Certificate Job Search Resources Overview10m

User Interface Note: Professional Certificate Content10m

Community Guidelines10m

Glossary of Terms10m

2 ejercicios de práctica

Introduction to Ads Manager Practice Quiz10m

First Steps in Facebook Ads Manager Quiz20m

Semana

Semana 2

2 horas para completar

Determine Your Campaign Objective and Budget

2 horas para completar

7 videos (Total 29 minutos), 4 lecturas, 2 cuestionarios

7 videos

Determine Your Campaign Objective and Budget Overview1m

Set a Campaign Objective6m

Examples of Campaigns in Ads Manager 2m

Determine Your Campaign Budget4m

Set a Budget in Ads Manager3m

Campaign Bid Strategies9m

Determine Your Campaign Objective and Budget Conclusion1m

4 lecturas

Overview of Available Campaign Objectives10m

Determine Whether You Fall into a Special Advertising Category10m

Campaign Bid Strategy Guide10m

A/B Testing10m

2 ejercicios de práctica

Find the Campaign Objective that Matches Your Business Goal Practice Quiz10m

Determine Your Campaign Objective and Budget Quiz15m

Semana

Semana 3

2 horas para completar

Select Your Audience, Platforms and Schedule

2 horas para completar

12 videos (Total 64 minutos), 2 lecturas, 2 cuestionarios

12 videos

Select Your Audience, Placements and Schedule Overview1m

Introduction to Audiences in Ads Manager7m

The 3 Types of Audience6m

Core Audiences7m

Introduction to Facebook Pixel6m

Custom Audiences7m

Lookalike Audiences6m

Choose Ad Placements in Ads Manager5m

Optimization & Spending Controls5m

Schedule Your Ad Set3m

Estimate Your Audience Reach6m

Select Your Audience, Placements and Schedule Conclusion1m

2 lecturas

Targeting Options for Core Audiences10m

Overview of Available Ad Placements10m

2 ejercicios de práctica

Creating an Audience in Ads Manager Practice Quiz10m

Select Your Audience, Placements and Schedule Quiz20m

Semana

Semana 4

2 horas para completar

Create Your Ads and Evaluate Your Campaign Results

2 horas para completar

8 videos (Total 42 minutos), 3 lecturas, 2 cuestionarios

8 videos

Create Your Ads and Evaluate Your Campaign Results Overview1m

Ad Formats6m

Create Your Ads in Ads Manager6m

Edit and Troubleshoot Your Campaign7m

Understand Your Campaign Performance6m

Analyze Your Campaign Results7m

How the Campaign Objective Determines Your Key Metrics5m

Create Your Ads and Evaluate Your Campaign Results Conclusion1m

3 lecturas

Overview of Available Ad Formats10m

Adhering to Policies in Ads Manager 10m

Guide: Analyzing Your Campaign Results10m

2 ejercicios de práctica

How to Create Your Ads in Ads Manager Practice Quiz15m

Create Your Ads and Evaluate Your Campaign Results Quiz15m

Reseñas

4.8

515 reseña

5 stars
88,71 %
4 stars
8,86 %
3 stars
1,21 %
2 stars
0,66 %
1 star
0,55 %

Principales reseñas sobre ADVERTISING WITH META

por AK18 de oct. de 2021

Exceptionally comprehensive and instructive. Gives very good over view of Facebook universe, campaign designing, objective, creative formats, analytics etc. Daniel is especially good. Great going.

por KB28 de mar. de 2021

Very informative and easy to follow. Exercises are good. Would be useful to have a course manual that you could download at beginning to work through with the lessons.

por KI26 de dic. de 2022

very complex especially to first time learners but the explanation and examples and walkthroughs created by our instructors made the entire course fun and a bit easy.

por M9 de feb. de 2021

The Course content has in-depth insights regarding the use of Facebook ads for advertisement. The instructor's guidance and ease of concept illustration have been helpful in the learning process.

Ver todas las reseñas

Acerca de Certificado profesional de Marketing en redes sociales de Meta

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll: Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search. Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE® recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Certificado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos del Certificado y te darán un certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
Can I receive university credit for completing this course?
It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll provide more information on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.

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Advertising with Meta

Acerca de este Curso

Qué aprenderás

Habilidades que obtendrás

Instructor

Daniel Kob

Ofrecido por

Meta

Comienza a trabajar para obtener tu licenciatura.

Programa - Qué aprenderás en este curso

First Steps in Ads Manager

Determine Your Campaign Objective and Budget

Select Your Audience, Platforms and Schedule

Create Your Ads and Evaluate Your Campaign Results

Build Your Own Campaign in Ads Manager

Reseñas

Principales reseñas sobre ADVERTISING WITH META

Acerca de Certificado profesional de Marketing en redes sociales de Meta

Preguntas Frecuentes

Comienza o impulsa tu carrera profesional

Cursos y certificaciones populares

Colecciones y artículos populares

Obtén un título de grado o un certificado en línea

Coursera

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Advertising with Meta

Acerca de este Curso

Qué aprenderás

Habilidades que obtendrás

Instructor

Daniel Kob

Ofrecido por

Meta

Comienza a trabajar para obtener tu licenciatura.

Programa - Qué aprenderás en este curso

First Steps in Ads Manager

Determine Your Campaign Objective and Budget

Select Your Audience, Platforms and Schedule

Create Your Ads and Evaluate Your Campaign Results

Build Your Own Campaign in Ads Manager

Reseñas

Principales reseñas sobre ADVERTISING WITH META

Acerca de Certificado profesional de Marketing en redes sociales de Meta

Preguntas Frecuentes

Coursera Footer

Comienza o impulsa tu carrera profesional

Cursos y certificaciones populares

Colecciones y artículos populares

Obtén un título de grado o un certificado en línea

Coursera

Comunidad

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