This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.
Este curso forma parte de Certificado profesional de Marketing en redes sociales de Meta
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ofrecido por
Acerca de este Curso
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Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Portugués (de Brasil), Ruso (Russian), Inglés (English), Español (Spanish)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager
Habilidades que obtendrás
- Social Media Marketing
- Meta Ads Manager
- Meta advertising
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Portugués (de Brasil), Ruso (Russian), Inglés (English), Español (Spanish)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
ofrecido por
Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Programa - Qué aprenderás en este curso
3 horas para completar
First Steps in Ads Manager
In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Meta charges for ads and where ads are shown.
3 horas para completar
12 videos (Total 51 minutos), 6 lecturas, 2 cuestionarios
2 horas para completar
Determine Your Campaign Objective and Budget
In the second week of this course, you’ll learn how to match your marketing goals to the right campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.
2 horas para completar
7 videos (Total 29 minutos), 4 lecturas, 2 cuestionarios
2 horas para completar
Select Your Audience, Platforms and Schedule
In this week, you’ll learn how to select the audience for your ad campaign and how to use the Meta pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.
2 horas para completar
12 videos (Total 64 minutos), 2 lecturas, 2 cuestionarios
2 horas para completar
Create Your Ads and Evaluate Your Campaign Results
This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.
2 horas para completar
8 videos (Total 42 minutos), 3 lecturas, 2 cuestionarios
Reseñas
- 5 stars88,86 %
- 4 stars8,69 %
- 3 stars1,27 %
- 2 stars0,60 %
- 1 star0,54 %
Principales reseñas sobre ADVERTISING WITH META
por KB28 de mar. de 2021
Very informative and easy to follow. Exercises are good. Would be useful to have a course manual that you could download at beginning to work through with the lessons.
por MM4 de jul. de 2022
If you want to know about Meta Ads in details. This is the in-depth fundaments, that'll help you whether you want to do deep knowlege about Meta Ads. Trust me, Instructor is simply awesome.
por MG10 de dic. de 2020
Daniel Kob explains every detail clearly. He is very thorough in every lecture showing his expertise and experience in the field. Thank you for this course.
por AK18 de oct. de 2021
Exceptionally comprehensive and instructive. Gives very good over view of Facebook universe, campaign designing, objective, creative formats, analytics etc. Daniel is especially good. Great going.
Acerca de Certificado profesional de Marketing en redes sociales de Meta
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Certificado?
Can I receive university credit for completing this course?
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