Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders.
Este curso forma parte de Certificado profesional de Marketing Digital y Comercio Electrónico de Google
Ofrecido Por
Acerca de este Curso
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Habilidades que obtendrás
- Digital marketing KPIs
- Spreadsheet management
- Presenting to stakeholders
- Media planning and strategies
- Marketing Analytics
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Introduction to Assess for success: Marketing analytics and measurement
Use metrics from Google Analytics and Google Ads
Measure the success of marketing campaigns
Share metrics and insights with stakeholders
Reseñas
- 5 stars74,65 %
- 4 stars14,57 %
- 3 stars6,18 %
- 2 stars2,59 %
- 1 star1,99 %
Principales reseñas sobre ASSESS FOR SUCCESS: MARKETING ANALYTICS AND MEASUREMENT
great course, I learned a lot. analytics and metrics is very difficult for me but it was explained very well
This is a comprehensive program, perfect for anyone looking for start or grow a career in DIgital Marketing and E-commerce.
I think this has been the most difficult course in the seven part program, but it was presented in a way to continue learning with added materials and that is very appreciated.
Ilearn more about marketing analytics and measurement and descover more how digital marketer use in online adertising.
Acerca de Certificado profesional de Marketing Digital y Comercio Electrónico de Google

Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Certificado?
What are digital marketing and e-commerce?
What do digital marketing and e-commerce specialists do?
Why start a career in digital marketing and e-commerce?
Which jobs will this certificate help me prepare for?
What tools and platforms are taught in the curriculum?
What background is required?
Why enroll in the Google Digital Marketing and E-commerce Certificate?
Do I need to take the course in a certain order?
¿Tienes más preguntas? Visita el Centro de Ayuda al Estudiante.