Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders.
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Habilidades que obtendrás
Google Career Certificates are part of Grow with Google, an initiative that draws on Google's 20-year history of building products, platforms, and services that help people and businesses grow. Through programs like these, we aim to help everyone– those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
- 5 stars75,98 %
- 4 stars12,66 %
- 3 stars6,11 %
- 2 stars3,05 %
- 1 star2,18 %
Principales reseñas sobre ASSESS FOR SUCCESS: MARKETING ANALYTICS AND MEASUREMENT
Packed with useful knowledge. Expanded my experience and professional vocabulary.
A perfect way to create meaningful and straighforward presentations
Lots of useful information, very difficult and dense. You will need more time to re-watch and learn. Holy cow
Great course with tons of useful information. Completing this course definitely helped me get a better sense of analytics!
Acerca de Certificado profesional de Marketing Digital y Comercio Electrónico de Google
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹
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