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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
1,290 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

JC

May 9, 2022

This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

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126 - 150 of 293 Reviews for Assess for Success: Marketing Analytics and Measurement

By chinthaka w

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Sep 22, 2023

enjoy the course contents are relevant

By Walter M F

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Dec 13, 2022

Excelentes herramientas para mi futuro

By jacob S

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Nov 4, 2022

I have learned a lot from this course.

By Liezl M

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Sep 26, 2022

I truly enjoyed it and learned a lot.

By Willie E B

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Nov 1, 2022

Challenging course but well worth it!

By Alfred S A

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Oct 31, 2022

great course! very useful... Thanks

By Jason T

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Nov 5, 2022

Gain a lot from this course in data

By UMAR Z

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Sep 25, 2022

A Great Course For Career Growth!

By Adiatma K

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Aug 5, 2023

really good for general knowledge

By Irene R

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Jul 3, 2023

i learned a lot from this course.

By Umer D

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Dec 28, 2022

Great and knowledgeable course.

By SADIA A

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Jul 26, 2023

Had a good learning experience

By tanya c

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May 5, 2023

Very informative! Thank you!!!

By Timothy J B

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Aug 18, 2023

A very thorough short course.

By Serosh S

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Oct 26, 2022

too much informative course

By Abraham A

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Sep 22, 2023

Great course very easy use

By Halyna S

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Jun 11, 2023

Thanks for a great course!

By Muhammad F

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Feb 9, 2023

amazing from start to end

By Muhammad U T

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Oct 15, 2022

Amazing piece of content

By AREEJ M S A

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Aug 8, 2022

معلومات قيمة وعملية مفيدة

By Amit S P

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Dec 21, 2022

Great learning experince

By César E O B

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Oct 27, 2022

So hard, but incredible

By Ankita S

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Sep 9, 2022

this is difficult one.

By Maureen K

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Aug 13, 2022

insightful and engaging

By Melissa C

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May 25, 2023

Such a great resource.