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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
4,846 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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76 - 100 of 1,069 Reviews for Attract and Engage Customers with Digital Marketing

By Mohamed N

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Aug 18, 2023

It was a wonderful journey with you Coursera... pursuing my next set of courses in digital marketing.. still I recommend Coursera for everyone as i am doing for my known contacts...Coursera is really doing great works.. Enriching peoples' lives with industry demand courses.. it is a very good platform for those who thought to take their career next level.. just loved by your passionate work Coursera .... Thanks for everything...

By Do D Q

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Dec 11, 2023

This is a great course for those who want to learn about SEO, SEM, and Display Ads. As the course is provided by Google itself, there are a lot of insights into Google Ads and how the search engine works. It would be great if there are practical exercises for us to try out Google Search Console since it's highlighted that the platform is best learned on the job (like a sample website for us to examine). But overall great course!

By Elizabeth

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Jul 11, 2023

Learning about SEO, SEM, and Display Ad is hard especially without prior experience of using them and only knowing a bit of them through a user's perspective. The assignments were helpful to understand the material, but I do hope the instructor would provide real examples of headlines and descriptions before giving the task to lessen the confusion for the newbies. Overall, a great structured lesson and great instructor.

By Sergey M

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Mar 16, 2023

I highly recommend this digital marketing course for anyone looking to expand their knowledge and skills in SEO, SEM, and digital advertising. The course covers a wide range of topics and provides practical strategies for increasing website traffic and engaging with potential customers. With its emphasis on best practices and tools, this course is a must-have for anyone looking to succeed in the digital marketing space.

By Nitin K

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Aug 4, 2022

In this Course I have faced many difficulties like was not able to sleep properly due to exams, not able to understand but thanks to coursera and teachers of google that where i'm not able to understand I can replay the video and can get little bit knowledge about that topic. Again i'll try to prepare notes from course 1 to course 2 from tomorrow and will try to be dedicated to this course till end.

By Kateryna K

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Jan 31, 2023

I love that cource, because there is a lot information about how customers can find your business. All the options have explained very shortly, but you can choose the most interesting and useful one for you and read and learn more aboot it in additional resourses. It`s good for me, because I didn`t need a all the information about everything, but I needed to have a choice in a variety of solutions.

By manishkurrey

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Sep 17, 2022

Good intorduction to concepts like SEO,SEM,Display ads,and various strategies to be appplied at different stages of marketing funnel .Google tools are also introducedin this cource.It was exciting and fun learning this course.Short vidoes with compact but precise information are deelpy appreciated.I wan interesting learning this course and I look forward to the upcoming course for more learning.

By Eliana R

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Nov 29, 2022

This is a great class to invest your time and dedicate yourself to learning something new or something you may need a refresher in. I am personally doing it because I want to learn something new and give myself to the chance to become better and have more opportunities to land jobs. I truly recommend this class, specially because you can take your time and learn the materials thorouhly.

By SONYA B

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Feb 19, 2024

The instructor, Coach AK, along with other participants, motivated me to embark on my journey as a digital marketer. Equipped with the essential tools, I am now well-prepared to launch my own business in this dynamic field. As I progress through the remaining five courses, my aspiration to become an entrepreneur grows stronger, and this ambition has already influenced my daughters.

By Ravi R

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Sep 1, 2022

This course is well design course for the professional people, each and every subject are easy to understand. The tip and tricks which we have gained form this course is very useful in our day to day life. If you are planning to becouse a digital markert or looking forward your career in e-commerce industry then you must enroll this course for the betterment of your career.

By Ahsan M K

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Nov 26, 2022

It is a wonderful introductory course explaining Customer Personas, Marketing Funnel, SEO and SEM and Display ads in detail. It is a perfect course to learn these topics for new learners in the field. The topic of keyword research in SEO could be improved. An introduction to research process and the tools and websites that can be used in the process would be beneficial.

By Gabriel M

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Jan 26, 2023

De gran valor para todo profesional que quiera exprimir el máximo en los sectores de venta online, y retail en general.

Te aporta una visión estratégica del funcionamiento del Marketing Digital, aportando una visión detallada del funcionamiento de los mecanismos internos, y de las herramientas internas, así como la capacidad de medir resultados.

Highly recommended

By Mike N O

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Oct 24, 2022

This course is so engaging and intense. I am now more committted to explore more and gain more knowledge while is start looking for my first job with the knowledge i have acqquired so that i dont forget what i have learnt already. It is not an easy journey but it is addictive and worth every second and money spent so far. I am excited to take the third step.

By Martyn C

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Nov 10, 2022

The course was really insightful. There was a couple of sections where I felt I needed to read twice to get an understanding of the concepts being taught, however, later in the course these were revisited. I would say overall the structure was good and did a solid job of introducing new concepts to someone from a non relative background and reinforcing them.

By Charles B

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Dec 13, 2022

This course has been engaging. Coach has provided clear explanations of the many topics covered. The assignments were not difficult but did require some thought. One change I would like to see is an (unrelated) example of the two assignments before we are asked to complete the task to have a better idea of what the assignment's outcome should look like.

By Wendy C

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Aug 16, 2022

Un curso bastente bueno donde se aprende muy bien sobre la menera de identifica a tu cliente potencial y estrategias básica para obtener su atención, no solamente en el proceso de venta si no tambien al momento que ya realizo la compra, ese proceso post venta es una herramienta buenisima que muy pocos comerciates toman en cuenta para seguir expandiendose.

By Charles H

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Jul 22, 2023

I highly recommend this course. The material is delivered in an easy to understand way, frequently in different mediums. The Instructor is warm and kind, and inspires you to keep going when it gets a bit heavier. I had a small background in SEO before taking the course and feel like I've quadrupled the knowledge I had before. Absolutely worth the time!

By Andrew E

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Aug 30, 2023

Loved all the insightful material from giving me some perspective and showing how important empathy is, to designing and design thinking with the customer/end user in mind first and always. Great stuff. Also Coach AK was just so amped up and excited in all the videos which kept me excited as well - I need him as a mentor and friend. Thanks Coach!

By Zaki E T

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Nov 25, 2022

Actually, I liked simple and gradual way of transferring the knowledge and information. It is great thing to know how search engines work. As well, it is great to know about SEO. For me, I believe that I got a valuable information about SEM and types of display ads. I believe it is too helpful and can be of great value if used properly.

By Tangou T A S

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Sep 11, 2022

The course is detailed. I have learned how to set and implement a digital marketing campaign for a company. Define strategies and tactics for each step in the marketing funnel. For search ads and display ads, I am able to set a budget, bidding strategies, and keywords. All I need is a place to take action with all these knowledges

By Lucretia R

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Jul 23, 2022

5 stars for exceeding my expectations. The SEO and SEM principles learned here were more challenging than I expected, and it offers comprehensive learning and potential for a budding digital marketing specialist. It will take review, contemplation, and practice to become the expert I want to be, but it is all here.

By DeNetra B

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Jan 23, 2023

This class was so fun! I know it's like school, but school should be fun. The instructor did an excellent job making the content interesting to follow and understand. I am more into SEO and website set up now. I feel so prepared and want to learn more google ads, or even just start creating them. Thank you.

By MICHELLE L F

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Nov 27, 2022

This Course is packed with valuable information in the understanding of Digital Marketing and e-commerce. The videos, reading, quizzes and work activities make the material understandable and easy to learn. I feel like I will be well prepared for a future in Digital Marketing upon completion of this course.

By Audrey B

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Jun 3, 2022

Coach AK was outstanding-- clear and concise, using examples to explain more complicated concepts. I really enjoyed the activities in this course as well, because they gave me a chance to try the skills out and get good feedback. I learned through this course that I really want to do more SEM in my career.

By Shradha A

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Jul 7, 2022

This course made me realize that learning is possible from anywhere in the world. And learning Digital Marketing By Google through Coursera is a dream come true. I feel more confident in my skills. I had so much fun in learning these strategies and tactics. I'm ready to take my business to a next level.