This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
Acerca de este Curso
Habilidades que obtendrás
- 5 stars74,40 %
- 4 stars18,11 %
- 3 stars4,52 %
- 2 stars1,57 %
- 1 star1,37 %
Principales reseñas sobre INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING
A great knowledge to acquire on International B2B Marketing. Particularly the interviews with ThyssenKrupp and Rolls Royce was very interesting and a lot to learn.
More clarification needed on some terms transing difference between diagonal, vertical and horizonal cross countries growth matrix
In this course, I gained vast knowledge about B2B marketing with different aspects of companies and markets.
Nice course the teacher explain very well all the concept. Thank you very much I ve learned a lot
Acerca de Programa especializado: International Marketing & Cross Industry Growth
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