Chevron Left
Volver a International B2B (Business to Business) Marketing

Opiniones y comentarios de aprendices correspondientes a International B2B (Business to Business) Marketing por parte de Universidad Yonsei

4.6
estrellas
490 calificaciones

Acerca del Curso

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Principales reseñas

AB

7 de sep. de 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

SA

18 de dic. de 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

Filtrar por:

1 - 25 de 95 revisiones para International B2B (Business to Business) Marketing

por Deleted A

13 de jul. de 2016

por Vignesh.D

10 de dic. de 2019

por PRASHANT K P

2 de jun. de 2019

por Sourabh N

25 de jul. de 2017

por Rohita D

17 de feb. de 2021

por Rishabh B

17 de jun. de 2022

por 121923603014 P V K

26 de mar. de 2021

por Allana S B

8 de sep. de 2020

por Shashwat A

19 de dic. de 2019

por Naresh C

17 de ago. de 2019

por OM P T

14 de nov. de 2021

por Oriol G

15 de nov. de 2020

por Marie-Caroline L

23 de ago. de 2017

por Madhav G

16 de sep. de 2017

por Parvathy M

19 de jun. de 2020

por SOUMYA K

18 de feb. de 2020

por Muhammad F A K

23 de ago. de 2020

por Deleted A

1 de abr. de 2021

por Soumyajeet K

22 de feb. de 2019

por IGI-ODODO O

26 de jun. de 2020

por Prompiriya P

1 de ago. de 2020

por (Thomas) T A C

19 de may. de 2019

por Ishank C

27 de may. de 2020

por Sanjay Y

29 de ene. de 2019