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Learner Reviews & Feedback for International B2B (Business to Business) Marketing by Yonsei University

4.6
stars
548 ratings

About the Course

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Top reviews

AB

Sep 7, 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

SA

Dec 18, 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

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26 - 50 of 105 Reviews for International B2B (Business to Business) Marketing

By Deleted A

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Apr 1, 2021

Nice course the teacher explain very well all the concept. Thank you very much I ve learned a lot

By Soumyajeet K

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Feb 22, 2019

I feel very useful while I was learning it and the course content is very clear an to the point.

By Oluwankemi I

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Jun 26, 2020

I really loved every aspect of this course coupled with the challenges in passing the course.

By Prompiriya P

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Aug 1, 2020

Very informative and interesting. With interviews with insider of the field. Great course.

By (Thomas) T A C

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May 19, 2019

Very good course with clear instruction and many productive ideals regarding B2B marketing

By Ishank C

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May 27, 2020

A fantastic explanation of concepts. It was a very learning and enriching experience.

By Sanjay Y

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Jan 29, 2019

NOTHING

JUST I LIKE THE CONCEPT TO POSSIBILITY TO CROSS THE LEVEL BUT OVERALL GOOD

By Riaz R K

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Jul 21, 2020

very helpful course and well organized.course material are up to data.

By JOSE L

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Jul 6, 2022

LOVED THE COURSE I ENJOYED STUDYING BY PRACTISING MY ENGLISH AS WELL

By Sujay P

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Aug 21, 2019

Great platform to learn for marketing is conducted internationally.

By Vasyl R

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Jun 8, 2018

Great analysis and insights about International Marketing methods.

By Halima l

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Aug 24, 2023

Excellent Course! It helped me Know. more about B2B marketing.

By José S

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Jun 6, 2020

I liked the course. A lot of benefit for my personal growing.

By Fausto R

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Mar 23, 2020

Excellent course to answer current questions about B2B2C...

By Ivy I

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Oct 18, 2023

This course details an in-depth knowledge of B2B Marketing

By Gopala K

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May 15, 2020

this is very good Gaining knowledge and Marketing strategy

By Kehinde D

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May 10, 2020

I had an insightful learning session with this course.

By Xavier M

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Jul 2, 2020

Thanks Prof. Dae Ryung Chang!

We keep moving forward!

By Oluwatunmise D

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May 14, 2021

It's been a very insightful learning experience

By Sumant D

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Aug 18, 2019

Good one for all the Leaders in all Industries

By Abdul-Rahman J

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Apr 30, 2020

Very insightful, wish it was a bit longer.

By Seraphima V

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May 22, 2016

Thank you! For very interesting Course!!!!

By Ahmed A S

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Apr 20, 2016

Great Course to Start a business Career

By Gabriel T E

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Apr 19, 2018

Very good professor. Clear and clever.

By Georgios R

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Aug 25, 2019

Fantastic course , Amazing Professor