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Learner Reviews & Feedback for Storytelling in Branding and Content Marketing by IE Business School

4.4
stars
270 ratings

About the Course

Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages. The course analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention....

Top reviews

AK

Apr 30, 2020

I really appreciate the creative assignments given by course instructors and their way of teaching. A big shoutout to all the instructors!

Thanks Prof. Pedro Cifuentes and Coursera!

SP

Sep 29, 2020

very great course! have always been in love with branding ,this was necessary to help me broading my strategic thinking towards brand and content marrketing.

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26 - 50 of 57 Reviews for Storytelling in Branding and Content Marketing

By Tatiana V S C

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Jun 22, 2023

El curso es muy bueno en el contenido de Marketing.

By Aniket P

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Jun 14, 2020

Fantastic course with lot of useful information

By Angelo S

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Oct 22, 2020

Amazing course, thanks for the opportunity

By Reana J

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May 31, 2022

Good course with good explanation.

By Shruti

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Jun 8, 2023

Loved the assignment in this one!

By Malalarisoa R R

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Apr 12, 2021

Branding, Rebranding, Mood Board

By Bui T T

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May 4, 2023

It's interesting and useful!

By Camila A R S

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Jul 5, 2021

¡Excelente curso!

By Soyka M C

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May 24, 2022

Excelente curso

By MARYORI B F V

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Nov 16, 2022

good course!

By Said A M

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Jun 5, 2021

muy bueno

By Jean P M A

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Mar 8, 2021

Excelete.

By Syed M H

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Jul 24, 2020

Nice

By María d C P

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Jul 3, 2021

ok

By Maria P L P

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Aug 28, 2021

.

By Marie R L

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Oct 12, 2023

The course content is quite valuable, offering a comprehensive understanding of branding. However, there was a notable challenge in comprehending the female instructor's accent, which at times affected the clarity of the course. Unfortunately, even the transcripts provided were not consistently effective in accurately representing her speech, making it difficult to fully grasp the material she presented.

By Vishal J

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May 26, 2020

Loved the course! I was also able to connect with Prof Pedro on LinkedIn. I only wish that the starting and ending clips for every video are better mastered since the audio is quite loud and not comfortable while wearing earphones. But from a content perspective, I learnt so much! I was able to apply my learnings to my clients which greatly helped them position themselves better.

By Paivi L

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Mar 2, 2022

Really interesting course and good lecturers. Thank you! Something to develop: The assignment of the first task was quite unclear and the return form was also bizarre. It would have been better if the first task could have been restored as a single file.

By Inna B

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Jan 7, 2021

Not so interesting as I expected. It would be good, if there will be more specific examples, analysis of the content of some brands.

By Loren S

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Oct 18, 2023

I am expecting more practical learning than reading. But I am grateful for everything.

By Nasstasja L

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Aug 26, 2020

It was good. It made me remember one of my classes at University. of

By Andy J A A

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Nov 9, 2021

excelente

By Sibbir R

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Apr 18, 2020

I feel as the course could have been much shorter and more objective. Most of the modules were subjective and the professor went on telling how the world has changed. I believe a hands-on approach or practical ways to frame content marketing would have been more useful.

By Julia Q

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Aug 1, 2021

opened my eyes more to branding through the eyes of a journalist, but i was expecting that this course would talk more about technical marketing aspects :)

By Leanne D C F

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Oct 3, 2020

I think some of the topics could have been explained a little better. And a lot more guidance should have been given for the assignments