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Learner Reviews & Feedback for Storytelling in Branding and Content Marketing by IE Business School

4.4
stars
271 ratings

About the Course

Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages. The course analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention....

Top reviews

AK

Apr 30, 2020

I really appreciate the creative assignments given by course instructors and their way of teaching. A big shoutout to all the instructors!

Thanks Prof. Pedro Cifuentes and Coursera!

SP

Sep 29, 2020

very great course! have always been in love with branding ,this was necessary to help me broading my strategic thinking towards brand and content marrketing.

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51 - 57 of 57 Reviews for Storytelling in Branding and Content Marketing

By Angel I

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Oct 12, 2020

It was too repetitive in journalism, history of media and concepts, but didn´t go so much into practice.

By Guzman A

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Mar 6, 2023

Good course in general, a little bit boring sometimes, but thats only my opinion.

By Swayam A

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Jun 8, 2020

Informative, Insightful, and helps a lot in learning.

By Zhengyi X

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Aug 8, 2022

Very boring!

By Sophia D

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Oct 30, 2020

I was let down by this course. I found that the instructor lacked charisma and was unable to convey the information in a good way. I also found the assignments confusing. The content itself wasn't very impressive. It gave me a very "newspapers good, phone bad" sort of vibe.

By Asli T

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Mar 30, 2022

you won't be able to pass because you will be waiting for someone to review your work for weeks and weeks

By Melany J R M

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Jun 27, 2022

No me sale el certificado de este microcurso en el aula virtual.