Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.
Este curso forma parte de Programa especializado: Marketing Mix Implementation
Ofrecido Por
Acerca de este Curso
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosHabilidades que obtendrás
- Brand Architecture
- Product Management
- Brand Management
- Brand Engagement
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Launching new products and the challenge of managing their life-cycle.
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
Knowing how to communicate your offering: Brand Architecture & naming.
Building your brand portfolio.
Translating your brand into compelling customer experiences.
Equipping and engaging employees to deliver on the brand promise.
Reseñas
- 5 stars74,95 %
- 4 stars20,66 %
- 3 stars3,14 %
- 2 stars0,57 %
- 1 star0,65 %
Principales reseñas sobre GESTIÓN DE MARCAS Y PRODUCTOS
The course was very well explained and articulated by the professor. There may be few more real time examples to be added especial in the last chapter covering employee engagement.
Excellent pace of teaching and impeccable course content development i'm fully satisfied and learned with fantastic experience! thank you very much! it'll definitley help for my career.
Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.
I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.
Acerca de Programa especializado: Marketing Mix Implementation

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