Chevron Left
Volver a gestión de marcas y productos

Opiniones y comentarios de aprendices correspondientes a gestión de marcas y productos por parte de IE Business School

4.7
estrellas
2,434 calificaciones

Acerca del Curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Principales reseñas

MT

14 de oct. de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

7 de sep. de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

Filtrar por:

226 - 250 de 527 revisiones para gestión de marcas y productos

por Anjali s

5 de ene. de 2021

por Anna B

8 de may. de 2020

por Joshua A

28 de oct. de 2021

por Dr V G

11 de jun. de 2020

por oded d

9 de feb. de 2022

por Christian R

1 de nov. de 2021

por YUDHEESH P

2 de sep. de 2020

por Sylvano I

20 de ago. de 2020

por Muhammad S

22 de jul. de 2020

por Clicks & E

24 de jul. de 2017

por Agnieszka

26 de feb. de 2017

por Ivonne M

16 de mar. de 2021

por Koh W B J

18 de nov. de 2020

por Soumya K

13 de sep. de 2018

por Gamael B

23 de may. de 2016

por Stephen O

8 de jun. de 2019

por Adam I

14 de may. de 2019

por Dee M

19 de may. de 2016

por Reiner P

9 de may. de 2016

por ASHWATHI N K

1 de sep. de 2021

por Vedashree K

28 de nov. de 2020

por TANMOY D

15 de abr. de 2018

por ABHIJAT S

1 de ene. de 2018

por Dr. S S

6 de sep. de 2020

por JULIO F A F

20 de jul. de 2020