Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
Acerca de este Curso
Habilidades que obtendrás
- 5 stars72,39 %
- 4 stars21,79 %
- 3 stars3,14 %
- 2 stars1,69 %
- 1 star0,96 %
Principales reseñas sobre BRANDING AND CUSTOMER EXPERIENCE
Fantastic course, gives you unique information and new vision
I am so glad I did this course! The information is 100% useful for my daily marketing activities. Michael Thompson is an excellent professor. The videos are concise and effective.
Very insightful. The videos are short and simple while explaining important concepts in CX through the accumulation of simple ideas.
A reall insightful course. Topics covered in the course were very different from those taught in class.
Acerca de Programa especializado: Branding: The Creative Journey
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Estudiante.