Chevron Left
Back to Business Model Innovation

Learner Reviews & Feedback for Business Model Innovation by HEC Paris

4.8
stars
552 ratings

About the Course

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....

Top reviews

DO

Jun 10, 2021

This course assisted me greatly innovate an idea in the renewable energy production process, the innovation is currently being tested in Kenya after it was selected for funding.

Warm regards

CP

Nov 11, 2020

I really loved! The method is amazing, I am looking forward to use it in my company. I am just missing a cmplete report, or material that I can print and have in hands with all the content .

Filter by:

76 - 100 of 168 Reviews for Business Model Innovation

By Rosimar S

Jun 29, 2020

very well structured with a lot of gain for this field. strongly recommend.

By Jean-Marie G

May 31, 2020

Very inspiring yet pragmatic course. I strongly recommend this course !!!

By RAJARAMAN S

Oct 2, 2023

Learning Experience from every video and all companies. Extremely good.

By Ronald I W

Feb 15, 2017

Excellent and interesting course. Very well put together and presented.

By Samar J

Nov 24, 2020

Very well structured course giving more insights of business modeling.

By Olivier G

Dec 24, 2017

MOOC est très intéressant et clair. Approche pragmatique et efficace.

By Roy K

Jun 8, 2016

Très intéressant. Mais les devoirs à rendre sont longs à effectuer.

By Challa G D B

Nov 1, 2019

This is a must course for any one who wants to build a better co.

By Samer O

Nov 22, 2021

Well structured course, great content and superior instructors.

By Jesús S

Jun 5, 2018

Great set of basic tools to improve a business characteristics!

By Aaron B

Feb 14, 2018

Great course, a unique approach to business model reinvention.

By Thaer D

Mar 8, 2021

the most effective course I have learned about Business Model

By Frank N

Oct 23, 2020

but next time you need to provide completion certificates

By Marjorie S

Nov 17, 2020

Very good class with very good teachers and case studies

By Yannick G

Apr 8, 2021

Great course, probably the best I´ve taken in coursera.

By Hafizh K

Mar 13, 2021

good introductory course for business model innovation

By Sylvie L

Nov 9, 2020

Great course, I loved it. Clear with great exercises.

By Andy L G P

Feb 9, 2021

What an extraordinary experience it was! 5 stars! :)

By Olivier H

Jul 30, 2020

Super training, les formatrices sont excellentes !

By Benoit B

Sep 17, 2021

Very well structured, quality & inspiring course

By Deden A R

May 9, 2020

Excellent teaching by Oddysey and great lecturing

By Fatine B

Dec 13, 2022

Le cours est très intéressant et bien structuré.

By Stefano C

Aug 27, 2018

Very interesting, insightful and well explained.

By Roman Z

Dec 22, 2021

Great course, very well designed and presented!

By Hilal A

May 17, 2020

the course from this HEC university is amazing