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Learner Reviews & Feedback for Business Model Innovation by HEC Paris

4.8
stars
552 ratings

About the Course

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....

Top reviews

DO

Jun 10, 2021

This course assisted me greatly innovate an idea in the renewable energy production process, the innovation is currently being tested in Kenya after it was selected for funding.

Warm regards

CP

Nov 11, 2020

I really loved! The method is amazing, I am looking forward to use it in my company. I am just missing a cmplete report, or material that I can print and have in hands with all the content .

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126 - 150 of 168 Reviews for Business Model Innovation

By Varun G

Feb 6, 2022

Nice course...

By Adcon S

Oct 23, 2020

truly enjoying

By Alby P

Jun 2, 2020

Great Content.

By Maria R

Jul 25, 2023

Great course!

By Victor B

May 18, 2020

Great course.

By Benyamina M

Aug 24, 2017

très bon cour

By RUFO R

Mar 8, 2022

Excellent!

By RAFAEL N

Jun 17, 2023

excelente

By FAHAD M A

Oct 12, 2023

شكرا لكم

By Angel A R M

Aug 7, 2023

Amazing

By EISSA Y S

Feb 8, 2024

شكرأ

By Anannya C

Nov 29, 2023

Best

By YUSRA I H M

Mar 2, 2023

شكرا

By DIVYA S

Sep 17, 2023

goo

By ASMA A B M A

Sep 7, 2023

.

By Juan C V

Oct 11, 2022

T

By Laurent B

Apr 14, 2018

Le cours (Re)-invent your business model with the Odyssey 3.14 approach permet de découvrir une méthode de business model innovation qui complète bien un outil tel que le Business Model Canvas d'Alexander Osterwalder et l'approche de l'effectuation. Le travail final offre une opportunité de produire un livrable fouillé ou le support d'un réel projet entrepreneurial.

By Aruna P

Aug 20, 2020

It is an excellent way to learn a framework for business model innovation. The two assignments give you a good grounding in the Odyssey3.14 framework. I would recommend that all participants do the seriously.

By Biagio C

Jun 9, 2016

I would have like a longer course about these arguments. Anyway it offers really a lot of examples, effective analytic tools and ispirations to develop innovation in the business.

By Diaa E A E

Aug 1, 2019

Course is unique as it uses the Blue Ocean Strategy indirectly to re-invent the business. It would have been perfect if the Business Model Canvas was used with the process

By Sandrine

Apr 4, 2021

Very good overall but missed some more Methodologie to establish the value chain. Also would have love to go deeper on the example mentioned during the class.

By Jorge L C G

Feb 14, 2024

The course was excellent. The only area for improvement lies in the peer review assignments, as I believe they are not as objective as they ought to be.

By Vellanki S

Oct 15, 2021

Though the model is interesting I think applications of the same with multiple cases studies would have helped.

By Prasanna P

Mar 30, 2020

Well guided approach to invent or re-invent business models. Course content and Examples are engaging.

By Rich G

Jun 30, 2021

Overal a good primer on business models. Not much different from the business model canvas book.