Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
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Habilidades que obtendrás
- 5 stars64,61 %
- 4 stars23,46 %
- 3 stars8,46 %
- 2 stars2,11 %
- 1 star1,34 %
Principales reseñas sobre CHANNEL MANAGEMENT AND RETAILING
Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!
Lots of mistakes when looking at what instructor says & the subtitles which canbe a problem for some people.
Course content is pretty good.
Great content. Best teacher of this specialization
Relevant and timed questions with interactive key sessions
it was a really a great and useful course to do. Enjoyed the way the explain the things and specially the interaction with industry expert
Acerca de Programa especializado: Marketing Mix Implementation
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