Este curso forma parte de Programa especializado: Doing Business in China

4.8
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117 calificaciones

Prof. Xufei Ma +1 instructores más

4665 ya inscrito

ofrecido por

Programa especializado: Doing Business in ChinaUniversidad China de Hong Kong

Acerca de este Curso

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This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.

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Curso 2 de 4 en

Programa especializado: Doing Business in China

Nivel principiante

Aprox. 12 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 2 de 4 en

Programa especializado: Doing Business in China

Nivel principiante

Aprox. 12 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructores

Calificación del instructor

4,78/5 (16 calificaciones)

Prof. Xufei Ma

Associate Professor, Director, Center for Entrepreneurship

Department of Management

5226 alumnos

2 cursos

Dr. Frank Ng

Lecturer

Department of Management

4762 alumnos

2 cursos

ofrecido por

Universidad China de Hong Kong

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Programa - Qué aprenderás en este curso

Semana

Semana 1

4 horas para completar

What’s New? China’s New General Environment

Evidence has shown that the contextual difference or gap between a foreign firm's home country and China is a key reason for business failure in China. This Section helps in developing a better understanding of China's context in terms of its general environmental segments, and a number of strategies to deal with new and updated contextual issues in China. How much does context matter in doing business in China? How do foreign firms deal with new and updated contextual issues in China?

4 horas para completar

29 videos (Total 93 minutos), 2 lecturas, 2 cuestionarios

29 videos

Welcome to Doing Business in China2m

Entering the China Market2m

Welcome to China Strategy1m

1.1a Strategy and Local Context7m

1.1b PESTGDP Framework3m

1.2a Key Issue: Stability and Corruption4m

1.2b Major Issues (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)1m

1.2c Xi’s Anti-Corruption Campaign (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)2m

1.3a Key Issue: New Normal8m

1.3b New Normal (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1m

1.3c New Normal (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1m

1.4a Key Issue: Cultural Distance4m

1.4b Guanxi (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)2m

1.4c Mianzi/Face (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)3m

1.4d Renqing (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)3m

1.5a Key Issue: Innovation & IP Protection1m

1.5b Indigenous innovation (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)1m

1.5c Indigenous innovation (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1m

1.5d IP Protection (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)3m

1.5e Mass Innovation and Entrepreneurship (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)5m

1.6a Key Issue: Belt & Road1m

1.6b Belt and Road (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1m

1.6c Belt and Road (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)3m

1.6d Belt and Road (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)6m

1.7a Key Issue: The Internet Generation2m

1.7b Internet Generation (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)3m

1.7c Internet Generation (Expert Sharing by Mr James Li, Overseas Marketing Director of BDF International Co., Ltd)4m

1.8a Key Issue: Sustainable Development2m

1.9 Week 1 Wrap-up49s

2 lecturas

Acknowledgement10m

1 ejercicio de práctica

Week 1 Quiz30m

Semana

Semana 2

3 horas para completar

Who and Where? Players and Locations in China

Foreign entrants are often puzzled by varying types and unique features of players they encounter in China, and often make mistakes by treating the locations in China as homogeneous. This Section helps in developing a better understanding of China's context in terms of its players and locations, and a number of strategies to deal with them in China. Who are the players in China? How do foreign firms identify and differentiate different types of Chinese players? What does subnational location mean in China? How do foreign firms respond to the idiosyncratic natures of different Chinese locations?

3 horas para completar

27 videos (Total 86 minutos)

27 videos

2.1 Possible relationships Between Foreign Firms and China’s Players6m

2.2a Key Issue: SOE vs. POE3m

2.2b SOE vs POE (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)3m

2.2c SOE vs POE (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1m

2.3a Key Issue: Business Group Affiliation vs. Independent2m

2.3b Grouping (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2m

2.3c Grouping (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2m

2.4a Key Issues: Listed vs. Non-Listed1m

2.4b Listed vs. Non-Listed (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)2m

2.4c Listed vs. Non-Listed (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)1m

2.4d Listing (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1m

2.4e Listed vs. Non-Listed (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)2m

2.5a Key Issue: Internet vs. Traditional4m

2.5b Internet Firms (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)1m

2.5c Internet Firms (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)7m

2.5d Traditional Firms (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)3m

2.6a Key Issue: One China, Multiple Markets4m

2.6b One China, Multiple Markets (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1m

2.6c One China, Multiple Markets (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)2m

2.7a Key Issue: Open vs. Less-Open53s

2.8a Key Issue: The Tiers of Chinese Cities7m

2.8b The Tiers of Chinese Cities (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)3m

2.9a Eagles Fund (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)2m

2.9b Major Government Policies (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)4m

2.9c VC Industries in China (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)2m

2.9d VC industries in China (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)6m

2.10 Week 2 Wrap-up51s

1 ejercicio de práctica

Week 2 Quiz30m

Semana

Semana 3

3 horas para completar

How To Enter China: Entry Mode Choices

The success of doing business in China is influenced by the choices of entry mode. This Section explores the advantages and disadvantages offered by different entry modes, and also the different resources and time commitments required. We also introduce cross-border E-commerce, an increasing and emerging new entry mode. What is entry mode? Why are different entry modes chosen? What are the pros and cons of each entry mode? How do foreign firms choose entry mode? What is cross-border E-commerce in China and how do foreign firms use this new entry mode?

3 horas para completar

24 videos (Total 76 minutos)

24 videos

3.1a Entry Mode2m

3.2a Key Issues: Exporting Mode and Exporting Partner2m

3.3a Key Issue: IP Protection (Revisited)4m

3.3b Licensing Strategy (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)3m

3.4a Key Issue: Partner Selection3m

3.4b Joint Ventures (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)2m

3.4c Joint Ventures (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)6m

3.5a Key Issue: Target Selection and Anti-Trust Law3m

3.5b Target Identification (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)2m

3.5c Post-Acquisition Integration Process (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)1m

3.5d Target & Post-Acquisition Integration Issues (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)8m

3.6a Key Issue: Regulations2m

3.6b Wholly-Owned Subsidiary (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)2m

3.6c Wholly-Owned Subsidiary (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)1m

3.6d Negative List (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)4m

3.7a Key Issues: Arbitrage Strategy and its Implementation (Part 1)5m

3.7b Key Issues: Arbitrage Strategy and its Implementation (Part 2)7m

3.7c BDF (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)50s

3.7d Cross-Border E-Commerce (Expert Sharing by Mr Kevin Zhao, Director of BDF International Co., Ltd)1m

3.7e BDF (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)2m

3.7f Entry Barriers and Obstacles (Expert Sharing by Mr Kevin Zhao, Director of BDF International Co., Ltd)1m

3.7g Competitive Advantages (Expert Sharing by Mr Vincent Zhao, Operation Director of BDF International Co., Ltd)2m

3.7h Biggest Challenge (Expert Sharing by Mr Vincent Zhao, Operation Director of BDF International Co., Ltd)46s

3.8 Week 3 Wrap-up34s

1 ejercicio de práctica

Week 3 Quiz30m

Semana

Semana 4

3 horas para completar

How To Become a Strategic Insider in China

Foreign firms entering and operating in China are no linger merely "foreign investors" but have become "strategic insiders". Such a shift is a response to cope with with China's shifting environments, and also means China strategy as key to foreign firms' overall global success.This Section provides an overarching picture of the shifts in mindset, status, and post-entry strategies. What are the major shifts in the China context? How do foreign firms shift their dominant mindset and post-entry strategies from foreign entrants to strategic insiders?

3 horas para completar

30 videos (Total 74 minutos)

30 videos

4.1a Be a Strategic Insider1m

4.2a Shifting Landscape8m

4.3a Key Issue: Why?3m

4.3b Why (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)3m

4.4a Key Issue: Location Choice3m

4.4b Why? (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1m

4.4c Why? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)3m

4.5a Key Issue: Cooperative vs. Competitive perspectives of MNE-Government Relationships2m

4.5b How? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)2m

4.5c How? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)2m

4.6a Key Issue: CSR and MNE6m

4.6b CSR (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1m

4.7a Key Issue: Compliance and MNE2m

4.7b Compliance Issues (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)2m

4.8a Why did some MNEs establish R&D centers in China? (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)5m

4.8b Why did some MNEs establish R&D centers in China? (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2m

4.8c Why did some MNEs move certain portion of their companies’ operations/manufacturing site from China to other places? (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)1m

4.8d Why did some MNEs move certain portion of their companies’ operations/manufacturing site from China to other places? (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)3m

4.9a Concluding Remarks (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)1m

4.9b Concluding Remark (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)2m

4.9c Concluding Remark (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)50s

4.9d Concluding Remark (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2m

4.9e Concluding Remark (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)56s

4.9f Concluding Remark (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)55s

4.9g Concluding Remark (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)50s

4.9h Startup environment for Chinese entrepreneurs and even for foreign entrepreneurs in China (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)1m

4.9i Concluding Remark (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)2m

4.9j Concluding Remark (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)4m

4.9k Concluding Remark (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)38s

4.10 Week 4 Wrap-up1m

1 ejercicio de práctica

Week 4 Quiz30m

Reseñas

4.8

20 reseña

5 stars
84,67 %
4 stars
13,70 %
3 stars
0,80 %
1 star
0,80 %

Principales reseñas sobre CHINA STRATEGY

por RS8 de may. de 2018

Excellent video lectures complemented with an even better presentation and lecture slides.

por MN6 de ago. de 2020

Although the instructor is a bit boring and his monotonous voice might put your patience to the test, the course teaches important information for business strategy in China.

por DP10 de nov. de 2019

Nicely organised, only lacks material for digital part.

por AR20 de feb. de 2018

Very good, completed and detailed! Highly recommend!

Ver todas las reseñas

Acerca de Programa especializado: Doing Business in China

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.

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