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This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Principales reseñas

ID

13 de dic. de 2020

I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.

SR

21 de ene. de 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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