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The achievement of a balanced economic, social and environmental development - as expressed in the UN Agenda 2030 for Sustainable Development - is recognized as one of the major challenges humanity is facing today. What is less clear is whether and how organizations can generate business opportunities and value for their stakeholders while tackling such challenges. 
In this course, thought leaders in a wide variety of management and economics fields illustrate how to assess and seize the opportunities offered by these global emergencies. They will offer new ways to understand the purpose and the logic of success of the business enterprise in this new context, providing ideas and examples on how to manage the transition process to realize the value creation potential from corporate sustainability for all involved stakeholders.

Learning objectives
The course will allow you to:
- Understand What the macroeconomic and microeconomic consequences of both climate changes, poverty, hunger, gender or race discriminations, lack of communication between the State, Civil Societies, and businesses, etc are.
- Understand Why it is important for businesses to tackle sustainability issues in order to create more and better business opportunities;
- Learn How each individual, organization and system can start to analyze its behaviors and change towards more sustainable practices and models.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Aprox. 16 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Aprox. 16 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Calificación del instructor

4,6/5 (241 calificaciones)

Maurizio Zollo

Dean’s Chaired Professor in Strategy and Sustainability

Management and Technology Department

33.727 alumnos

1 curso

Programa - Qué aprenderás en este curso

Calificación del contenido94%(3,926 calificaciones)

Semana

1

Semana 1

3 horas para completar

Understanding the Sustainability Challenge: the Systemic Level

3 horas para completar

10 videos (Total 69 minutos), 2 lecturas, 1 cuestionario

10 videos

Welcome to the Course – Maurizio Zollo4m

Short-Termism and its Long-term Consequences – Maurizio Zollo3m

Short-Termism and its Long-term Consequences: Introduction to the Fishbank Simulation – Maurizio Zollo4m

Understanding the Tragedy of the Commons – Maurizio Zollo5m

A New, Research-based, Approach to the Development of a Sustainability Mindset – Maurizio Zollo (optional: meditation podcasts in the Download section)12m

The Sustainable Development Goals and their Relevance for Business – Valentina Mele6m

Climate Change and its Economic Implications – Valentina Bosetti6m

Industrial Ecology – Fabio Iraldo8m

Poverty and Income Inequalities – Eliana La Ferrara, Maurizio Zollo11m

Gender Equality and Sustainability – Paola Profeta6m

2 lecturas

Beyond What and Why: Understanding Organizational Evolution toward Sustainable Enterprise Models10m

Additional Materials10m

1 ejercicio de práctica

Week 130m

Semana

2

Semana 2

3 horas para completar

Understanding the Sustainability Challenge: the Business Level

In this section you will learn the core concepts of corporate sustainability and the key dimensions that distinguish a sustainable organization. Instructors will discuss the foundations of the stakeholder-based view of the firm, and the logic for and against the primacy of shareholder value maximization as guiding purpose for firms' existence. We will then explore sustainability challenges and opportunities for organizations across some of the key dimensions of business, and conclude with a roundtable discussion on the nature of the sustainable enterprise.

3 horas para completar

10 videos (Total 113 minutos), 2 lecturas, 1 cuestionario

10 videos

What is a Sustainable Enterprise? (part 1) – Maurizio Zollo10m

What is a Sustainable Enterprise? (part 2) – Maurizio Zollo10m

The Purpose of the Corporation – Nicola Misani5m

The Stakeholder-based View of the Firm – Nicola Misani6m

The Shareholder-Stakeholder Debate – Nicolai J. Foss, Maurizio Zollo28m

Corporate Governance – Xing Kelly Chen4m

Business Ethics & Sustainability – Maurizio Zollo, Celia Moore4m

Responsible Leadership – Massimo Magni3m

International Implementation of Sustainability – Anne Jacqueminet10m

Roundtable on the Nature of the Sustainable Enterprise – Maurizio Zollo, Christiane Bode, Armando Cirrincione, Anne Jacqueminet, Michael Russo, Miles Bernard Gietzmann29m

2 lecturas

Additional Materials10m

Slide set Week 210m

1 ejercicio de práctica

Week 210m

Semana

3

Semana 3

4 horas para completar

Why Corporate Sustainability? Assessing the Strategic Opportunity

4 horas para completar

9 videos (Total 114 minutos), 4 lecturas, 1 cuestionario

9 videos

What is the Business Case for Sustainability? – Anne Jacqueminet7m

Social Impact and Employee Preferences – Christiane Bode5m

Social Enterprise: Definitions and Examples – Rakhi Mehra6m

Creating a Sustainable Enterprise from Scratch: a Case Study – Rakhi Mehra8m

Impact Investing – Audrey Selian, Rakhi Mehra22m

Impact Assessment – Rakhi Mehra, Eric Ezechieli14m

Circular Economy: The Aquafil Case – Salvo Testa, Giulio Bonazzi22m

Responsibly-Innovative Startups: Re-Bello & Wrad Cases – Francesca Romana Rinaldi20m

Cross Sector Partnerships - Lilach Trabelsi5m

4 lecturas

The Impact of Corporate Sustainability on Organizational Processes and Performance10m

Investing in the Sustainable Future10m

Additional Materials10m

Slide set Week 310m

1 ejercicio de práctica

Week 330m

Semana

4

Semana 4

3 horas para completar

Seizing the Strategic Opportunity: Managing Sustainability Transitions across Business Functions

3 horas para completar

12 videos (Total 93 minutos), 2 lecturas, 1 cuestionario

12 videos

How to Manage the Transition towards Sustainable Enterprise – Maurizio Zollo13m

Integrating Sustainability in Corporate Strategy – Maurizio Zollo10m

Sustainable Corporate Growth Strategies – Maurizio Zollo12m

Governance: Institutionalizing Sustainability – Xing Kelly Chen5m

Accounting and Controlling – Ariela Caglio6m

Supply Chain: Main Problems – MJ. Ni. ilknur Tekin3m

Supply Chain Focus Pills: Risks in Fashion Supply Chain – Iolanda D’Amato1m

Supply Chain Case: the YKK Group Case – Iolanda D'Amato15m

HR Strategy and Management – Silvia Bagdadli5m

Sales & Marketing – Armando Cirrincione5m

R&D Innovation: a Framework – Nicoletta Corrocher8m

R&D Innovation: Technological Change and Innovation – MJ. Ni. ilknur Tekin3m

2 lecturas

Additional Materials10m

Slide set Week 410m

1 ejercicio de práctica

Week 430m

Reseñas

4.6

171 reseña

5 stars
70,85 %
4 stars
24,71 %
3 stars
2,14 %
2 stars
1,71 %
1 star
0,57 %

Principales reseñas sobre CORPORATE SUSTAINABILITY. UNDERSTANDING AND SEIZING THE STRATEGIC OPPORTUNITY

por HK15 de jun. de 2020

I learnt a lot from this course, am quite passionate about sustainability and strategy, I look forward to learning more from coursera.

por BD5 de nov. de 2019

Interesting material, dense but instructive and very well illustrated with practical case studies. Week 5 I found a bit too abstract. All in all - a course worth taking !

por MG7 de abr. de 2021

Nice course to learn the basis of corporate sustainability. Sometimes the questions at the end of each week are not well formulated.

por TB9 de jun. de 2020

It is a very interesting course for a first approach to sustainability and how to change a business towards a sustainable enterprise. I recommend it !!

Ver todas las reseñas

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si compro el Certificado?
Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.

¿Tienes más preguntas? Visita el Centro de Ayuda al Estudiante.

Corporate Sustainability. Understanding and Seizing the Strategic Opportunity