Este curso forma parte de Programa especializado: Corporate Entrepreneurship: Innovating within Corporations

4.1
estrellas
28 calificaciones

Dr. Thomas J. Mierzwa

3545 ya inscrito

Ofrecido Por

Programa especializado: Corporate Entrepreneurship: Innovating within CorporationsUniversidad de Maryland en College Park

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This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company.  The course is specifically valuable for:
• Employees who have creative ideas important to their company;
• Managers seeking to assemble creative people and resources; 
• Technical specialists desiring to become part of an internal venture; and
• Consultants who advise companies on ways to launch and grow internal ventures.

You will learn strategies to help you launch a corporate venture with coursework focused on four key areas:

• Examining how to audit a company's internal environment to establish a framework for its innovation capabilities;
• Creating a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company;
• Analyzing corporate culture to identify creative capabilities that leverage the company's best practices for innovation;
• Evaluating innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.

Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy

Fechas límite flexibles

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Certificado para compartir

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100 % en línea

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Curso 3 de 5 en

Programa especializado: Corporate Entrepreneurship: Innovating within Corporations

Nivel principiante

Aprox. 13 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 3 de 5 en

Programa especializado: Corporate Entrepreneurship: Innovating within Corporations

Nivel principiante

Aprox. 13 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Dr. Thomas J. Mierzwa

Lecturer of Technology Entrepreneurship

Maryland Technology Enterprise Institute (Mtech)

35.916 alumnos

2 cursos

Ofrecido por

Universidad de Maryland en College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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Programa - Qué aprenderás en este curso

Semana1

Semana 1

4 horas para completar

Innovation Environments and Capabilities

4 horas para completar

8 videos (Total 65 minutos), 6 lecturas, 1 cuestionario

8 videos

Preview of the Course5mWelcome to week one2mWhat are some basic types of innovations?8mHow can an audit reveal innovation competence and weakness?10mHow many ways can companies innovate?11mHow does innovation occur at different business levels?6mHow does technology uncertainty influence an innovation in the marketplace?9mWhat are key "associating" skills of innovators?10m

6 lecturas

Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs3mMeet Dr. Thomas J. Mierzwa3mConnect with your Classmates10mOur Recommended Textbook for the Course10mHow P&G Tripled Its Innovation Success Rate (Optional)10mAccelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5m

Semana2

Semana 2

3 horas para completar

Organizational Structures and Operational Formats

3 horas para completar

8 videos (Total 73 minutos)

8 videos

Welcome to week two2mHow do you evaluate a winning innovation idea when you see one?12mWho are innovation's creative role players?8mWho are innovation's implementation role players?10mHow do manager, entrepreneur, and innovator roles differ?12mHow can innovation be framed as a process?7mDo different organizational forms matter for innovation initiatives?6mWhat organizational forms do innovation venture units take?12m

Semana3

Semana 3

3 horas para completar

Corporate Culture

3 horas para completar

7 videos (Total 55 minutos)

Semana4

Semana 4

4 horas para completar

Creating an Innovation Strategy

4 horas para completar

8 videos (Total 86 minutos), 2 lecturas, 1 cuestionario

8 videos

Welcome to week four1mHow do innovation managers survive an innovation project?9mWhat's inside an innovation portfolio?8mHow do disruptive innovations change the marketplace?11mHow are innovations revealed in a blue ocean strategy?11mHow can lead users contribute to an innovation strategy?9mHow can open innovation become an entrepreneurial strategy?11mSummary of key concepts21m

2 lecturas

Creating Breakthroughs at 3M (Optional)10mAccelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5m

Reseñas

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Principales reseñas sobre CRAFTING STRATEGIES FOR INNOVATION INITIATIVES FOR CORPORATE ENTREPRENEURS

por JM7 de jun. de 2018

open my mind for new business ideas and also to motivate others/

Ver todas las reseñas

Acerca de Programa especializado: Corporate Entrepreneurship: Innovating within Corporations

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.

Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.

Corporate Entrepreneurship: Innovating within Corporations

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.

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Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs

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