Este curso forma parte de Programa especializado: Corporate Entrepreneurship: Innovating within Corporations

4.4
estrellas
29 calificaciones

Dr. James V. Green

3889 ya inscrito

Ofrecido Por

Programa especializado: Corporate Entrepreneurship: Innovating within CorporationsUniversidad de Maryland en College Park

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The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses. 
With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment. In collaboration with our award-winning faculty, and a vibrant peer group, learners will explore and apply the skills, tools, and best practices for:

• Identifying and developing the entrepreneurial opportunities;
• Building business models;
• Creating strategies for leading innovation; and 
• Financing and profiting from innovation. 

The Master Class experience is differentiated from typical Coursera courses and MOOCs in that our faculty and staff are actively engaged with learners by providing individual feedback on assignments. Our faculty and staff will review and offer feedback on the major assignment submissions, if you wish, in an effort to assist you in developing and launching your corporate ventures.

Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurship-project

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Curso 5 de 5 en

Programa especializado: Corporate Entrepreneurship: Innovating within Corporations

Nivel principiante

Aprox. 16 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 5 de 5 en

Programa especializado: Corporate Entrepreneurship: Innovating within Corporations

Nivel principiante

Aprox. 16 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Dr. James V. Green

Managing Director of Learning and Development

Maryland Technology Enterprise Institute

102.948 alumnos

13 cursos

Ofrecido por

Universidad de Maryland en College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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Programa - Qué aprenderás en este curso

Semana

Semana 1

6 horas para completar

Identifying and Analyzing the Opportunity

Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal.

6 horas para completar

28 videos (Total 281 minutos), 4 lecturas, 1 cuestionario

28 videos

Key enablers of corporate entrepreneurship6m

Setting up a formal structure for corporate entrepreneurship3m

What are entrepreneurial opportunities?11m

Asking for ideas from employees5m

What impact do knowledge conditions have in your industry?16m

Are the demand conditions in your industry favorable?20m

What is the lifecycle stage of your industry?15m

Is the industry capital intensive?14m

Is the industry advertising intensive?13m

Are you trying to enter a concentrated market?5m

What is the average size of a company in the industry?12m

What demographic changes are creating new market needs?11m

What psychographic changes are opportunistic?8m

What technical advancements are emerging?11m

What societal changes are presenting new opportunities?6m

What political and regulatory forces will influence the market?8m

How does the learning curve influence your success?10m

What complementary assets are critical to develop?11m

What is the reputation of your competitors?7m

What is value innovation?6m

What existing factors can you eliminate?6m

Where can you reduce factors and not reduce value?5m

Which factors can you raise above competitors?8m

What new factors can you create?5m

Is the problem real?7m

Does your solution create value for your stakeholders?9m

Is your advantage superior and sustainable?15m

Can you build the right team at the right time?15m

4 lecturas

Welcome10m

Meet Dr. James V. Green10m

The Opportunity Analysis Canvas10m

Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs5m

1 ejercicio de práctica

Opportunity Analysis30m

Semana

Semana 2

4 horas para completar

Building the Business Model

4 horas para completar

24 videos (Total 170 minutos), 3 lecturas, 1 cuestionario

24 videos

Customer, market, and value propostion6m

Product-market fit: The heart of the business model8m

Walkthrough of the Business Model Canvas - Part 15m

Walk-through of the Business Model Canvas - Part 24m

How do you develop a business model?6m

Why talk to customers? What do they know?5m

How to get insights from customers11m

What to do before the interview5m

Building a pipeline of customer interviews7m

What to do after the interview3m

Cold calling 1016m

Why have customer segments at all?6m

Customer segments, value propositions, and product features12m

Customer types8m

Customer segments and business models6m

Minimum viable product (MVP)7m

Crossing the chasm5m

What is a channel?10m

Product-channel fit7m

Cost structure6m

Key activities9m

The rest of the business model canvas3m

Key partnerships8m

Key resources5m

3 lecturas

Meet Dan Gordon10m

Business Model Generation10m

Talking to Humans10m

1 ejercicio de práctica

Initial Business Model Canvas30m

Semana

Semana 3

3 horas para completar

Crafting Strategies for Innovation Initiatives

3 horas para completar

12 videos (Total 120 minutos), 2 lecturas, 1 cuestionario

12 videos

What are some basic types of innovations?8m

How can an audit reveal innovation competence and weakness?10m

How many ways can companies innovate?11m

How does innovation occur at different business levels?6m

How does technology uncertainty influence an innovation in the marketplace?9m

What are key "associating" skills of innovators?10m

How do innovation managers survive an innovation project?9m

What's inside an innovation portfolio?8m

How do disruptive innovations change the marketplace?11m

How are innovations revealed in a blue ocean strategy?11m

How can lead users contribute to an innovation strategy?9m

How can open innovation become an entrepreneurial strategy?11m

2 lecturas

Meet Dr. Thomas J. Mierzwa10m

Managing Innovation10m

1 ejercicio de práctica

Innovation Roadmap30m

Semana

Semana 4

3 horas para completar

Building the Proposal

3 horas para completar

20 videos (Total 118 minutos), 3 lecturas, 2 cuestionarios

20 videos

Financial statement metrics7m

The entrepreneurial spectrum6m

The "too typical" return on investment (ROI) process7m

Finance for the corporate entrepreneur3m

A better approach to return on investment (ROI)4m

Intangible assets and return on investment (ROI)4m

Financial statement basics4m

Financial statement details7m

Sources of funding8m

Internal funding3m

Customer and vendor financing3m

Franchising4m

Joint ventures8m

Co-branding6m

Licensing agreements6m

Business proposals and the pitch3m

How to write an effective business proposal3m

What do your funding sources want to see4m

How to create a pitch deck7m

Do's and don'ts of the pitch12m

3 lecturas

Meet Michael R. Pratt10m

Entrepreneurial Finance10m

Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs5m

2 ejercicios de práctica

Final Business Model Canvas30m

Final Pitch30m

Reseñas

4.4

5 reseña

5 stars
76,66 %
4 stars
10 %
3 stars
3,33 %
1 star
10 %

Principales reseñas sobre MASTER CLASS FOR CORPORATE ENTREPRENEURS

por K15 de ene. de 2019

What an Amazing course,i recommend my buddies to try it out.Thanks cousera and University of Maryland

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Acerca de Programa especializado: Corporate Entrepreneurship: Innovating within Corporations

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.

Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.

Corporate Entrepreneurship: Innovating within Corporations

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.

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Master Class for Corporate Entrepreneurs

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