This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.
ofrecido por
Customer Insights: New Product Development Orientation
Universidad de Illinois en Urbana-ChampaignAcerca de este Curso
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Fechas lÃmite flexibles
Restablece las fechas lÃmite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100Â % en lÃnea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Aprox. 19 horas para completar
Inglés (English)
SubtÃtulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
Fechas lÃmite flexibles
Restablece las fechas lÃmite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100Â % en lÃnea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Aprox. 19 horas para completar
Inglés (English)
SubtÃtulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Programa - Qué aprenderás en este curso
4 horas para completar
MODULE 0: Orientation and Introduction to the Case Study Method
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. You will also become familiar with the tools and process of analyzing a business situation.
4 horas para completar
5 videos (Total 62 minutos), 6 lecturas, 3 cuestionarios
3 horas para completar
MODULE 1: What Makes a Great New Product
The high risk and cost of new product failure highlights the importance of understanding the reasons for new product successes and failures. In this module, we will identify and discuss the major reasons for new product development successes and failures. You will experience first-hand the value of creativity in developing a new product and examine the best practices of successful firms and entrepreneurs.
3 horas para completar
3 videos (Total 35 minutos), 1 lectura, 2 cuestionarios
6 horas para completar
MODULE 2: Product Development Customer Knowledge Requirement
This module will begin by providing an overview of the customer knowledge requirements across stages of the product development cycle. It will then provide a brief overview of qualitative and quantitative research methods and its benefits in understanding customer needs in product development.
6 horas para completar
4 videos (Total 71 minutos), 1 lectura, 4 cuestionarios
3 horas para completar
MODULE 3: Identifying the Voice of Your Customer
This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.
3 horas para completar
3 videos (Total 40 minutos), 1 lectura, 2 cuestionarios
4 horas para completar
MODULE 4: Design Thinking and Customer Journey Maps
The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences.
4 horas para completar
6 videos (Total 59 minutos), 2 lecturas, 3 cuestionarios
Reseñas
- 5 stars61,29Â %
- 4 stars24,73Â %
- 3 stars8,60Â %
- 2 stars2,15Â %
- 1 star3,22Â %
Principales reseñas sobre CUSTOMER INSIGHTS: NEW PRODUCT DEVELOPMENT ORIENTATION
por BM4 de mar. de 2020
Great course , I really enjoy every session and was very interactive .Thank you coursera
por RK16 de oct. de 2020
The course is good and nicely explained the ways and means to capture Customers Insights and development new products.
por RR10 de may. de 2020
Good explanation of Concepts
Additional readings have practical examples
por SD20 de nov. de 2021
Nice Coursework for somebody who wants to understand the process of product development...
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