This course equips you with a practical understanding and a framework to guide the execution of basic analytics tasks such as pulling, cleaning, manipulating and analyzing data by introducing you to the OSEMN cycle for analytics projects. You’ll learn to perform data analytics tasks using spreadsheet and SQL queries. You will also be introduced to using the Python programming language to manipulate datasets as an alternative to spreadsheets. You will learn foundational programming concepts and how they apply to marketing. You will also learn how to use Tableau to create data visualizations and dashboards.
Este curso forma parte de Certificado profesional de Análisis de meta marketing
Ofrecido Por

Acerca de este Curso
No experience is needed to start this course.
Prerequisite: Marketing Analytics Foundation, the first course in this specialization.
Qué aprenderás
How to apply the data analysis process OSEMN to marketing data
How to use spreadsheets, SQL and basic Python to sort, query, and structure data
How to use spreadsheets and Tableau to visualize data patterns and trends
Habilidades que obtendrás
- Marketing
- Python Programming
- Data Analysis
- Tableau Software
- Data Visualization (DataViz)
No experience is needed to start this course.
Prerequisite: Marketing Analytics Foundation, the first course in this specialization.
Ofrecido por
Programa - Qué aprenderás en este curso
Working with Data
Python for Data Analysis
Data Cleaning and Processing
Introduction to Data Visualization
Reseñas
- 5 stars43,35 %
- 4 stars16,76 %
- 3 stars9,24 %
- 2 stars7,51 %
- 1 star23,12 %
Principales reseñas sobre INTRODUCTION TO DATA ANALYTICS
I didn't like having the final project peer-reviewed for the final grade. Peer review was a nice addition but it shouldn't control if we pass or not
This course is wonderful, useful for people who would like to start their Data Analytics career
This course has really been helpfull in the area of decision making making with data
Amazing course, I'm enjoying it so much! Best teachers ever!!
Acerca de Certificado profesional de Análisis de meta marketing

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