The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability.
Este curso forma parte de Programa especializado: Hotel Management: Distribution, Revenue and Demand Management
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ofrecido por
Programa especializado: Hotel Management: Distribution, Revenue and Demand ManagementEscuela de Negocios ESSECAcerca de este Curso
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Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Aprox. 14 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
Habilidades que obtendrás
- Revenue Management
- Forecasting
- Demand Management
- Asset Management
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Aprox. 14 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Escuela de Negocios ESSEC
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
Programa - Qué aprenderás en este curso
3 horas para completar
Asset Management
After a short introduction and definition of asset management, this module will explore the relationship between what we call the "Asset management triangle" actors. We will then walk through the different milestones of a hotel project, from start to finish, from initial plan to exit.
3 horas para completar
13 videos (Total 64 minutos), 2 lecturas, 4 cuestionarios
4 horas para completar
Demand Generation
In this module, you will understand what demand generation means, and explore the key factors that ensure that you can achieve your goals in terms of the hotel's positioning in the market place, the profitability of the operation and its long term valuation.
4 horas para completar
11 videos (Total 74 minutos), 1 lectura, 5 cuestionarios
3 horas para completar
Online Marketing
Marketing is about making something known, desired and bought by the right public. While this hasn't changed, the means to achieve it has changed exponentially over the last two decades. As the customer searches for and finds your hotel, you will have to deal with the costs of distribution and how to sell through the most profitable channels to keep a healthy bottom line, while ensuring adequate visibility and top line.
3 horas para completar
11 videos (Total 58 minutos), 1 lectura, 4 cuestionarios
3 horas para completar
Revenue Management
In this module, we will look at what problems Revenue Management was invented to help hotels and other similar business overcome. Then we will go through each of the critical six steps of the Revenue Management Cycle answering such questions along the way as: Where do I get the data I need from? What do I do with the data once I have it? How can I predict what is going to happen in the future? What kind of forecasting method can I use? What decisions do I need to make to get the most revenue and profit?
3 horas para completar
14 videos (Total 73 minutos), 1 lectura, 2 cuestionarios
Reseñas
- 5 stars81,21 %
- 4 stars14,84 %
- 3 stars2,12 %
- 2 stars1,21 %
- 1 star0,60 %
Principales reseñas sobre DEMAND MANAGEMENT: BREAKING DOWN TODAY’S COMMERCIAL SILOS
por XE14 de jul. de 2021
Well woth it to consolidate knowledge and experience!
por DP2 de abr. de 2019
Great Content ! It is a course to enjoy and consume in a slow pace. A lot to learn !~
por RS10 de mar. de 2021
Well structured and presented. I especially appreciated the Forecasting models and the case studies.
por CK26 de ene. de 2021
I love these courses! Extremely insightful for my line of work!
Acerca de Programa especializado: Hotel Management: Distribution, Revenue and Demand Management
Market hospitality services, manage demand, and optimize revenue.
Preguntas Frecuentes
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