This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
ofrecido por
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
Universidad de SidneyAcerca de este Curso
42.140 vistas recientes
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel intermedio
Aprox. 20 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosFechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel intermedio
Aprox. 20 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
ofrecido por
Universidad de Sidney
Our excellence in research and teaching makes the University of Sydney one of the top universities in Australia and highly ranked among the best universities in the world. In 2020, we were ranked second in the Times Higher Education (THE) University Impact Rankings, and first in Australia in the QS Graduate Employability Rankings.
Programa - Qué aprenderás en este curso
3 horas para completar
What is design-led strategy?
This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.
3 horas para completar
7 videos (Total 44 minutos), 4 lecturas, 2 cuestionarios
6 horas para completar
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.
6 horas para completar
4 videos (Total 36 minutos), 4 lecturas, 4 cuestionarios
5 horas para completar
Prototyping and product ideation
In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.
5 horas para completar
6 videos (Total 45 minutos), 3 lecturas, 3 cuestionarios
2 horas para completar
Design-led strategy in practice: Corporate case studies
In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.
2 horas para completar
4 videos (Total 21 minutos), 1 lectura, 1 cuestionario
Reseñas
- 5 stars70,33 %
- 4 stars23,37 %
- 3 stars4,60 %
- 2 stars0,78 %
- 1 star0,89 %
Principales reseñas sobre DESIGN-LED STRATEGY: DESIGN THINKING FOR BUSINESS STRATEGY AND ENTREPRENEURSHIP
por LN17 de sep. de 2021
The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.
por SV1 de ene. de 2022
The course is lays a very strong foundation to the idea of Design-led strategy. All the key points are very well explained by the curators and it has been a good learning experience.
por AA18 de jun. de 2020
I think it’s very complete and touches every important part of the subject. I liked how it was structured. I gave it a 4 because I didn’t really find useful week 4.
por DC12 de feb. de 2021
The course was succinct and provided useful case studies and tools to help implement a design thinking process. I would recommend it to other busy professionals who need a crash course on this topic.
Preguntas Frecuentes
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