Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world.
Este curso forma parte de Programa especializado: mercadeo digital
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Prueba Coursera para negociosQué aprenderás
Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data
Learn to evaluate and choose appropriate web analytics tools and techniques
Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages
Understand approaches to visualizing data effectively
Habilidades que obtendrás
- Analytics
- Digital Marketing
- Marketing Analytics
- Marketing Performance
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Prueba Coursera para negociosOfrecido por
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Programa - Qué aprenderás en este curso
Course Overview and The Art of Analytics
Storytelling with Data
Bellabeat Case Study
The Future of Analytics
Reseñas
- 5 stars64,65 %
- 4 stars25,16 %
- 3 stars6,69 %
- 2 stars1,88 %
- 1 star1,60 %
Principales reseñas sobre DIGITAL MARKETING ANALYTICS IN PRACTICE
Good course overall. I gave it only four stars because I expected it to be more practical and more hands-on analysis to do for assignments, instead of just discussing things.
Very insightful class! This class helped me to rethink and reorganize a lot of my thoughts from setting a goal of data gathering to the final report. Highly recommended!
Good foundation class for marketers. Does not delve into ways to actually analyse data, but talks about sources to find data and how to present results in a meaningful manner.
The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience
Acerca de Programa especializado: mercadeo digital

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