This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
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Habilidades que obtendrás
Google Career Certificates are part of Grow with Google, an initiative that draws on Google's 20-year history of building products, platforms, and services that help people and businesses grow. Through programs like these, we aim to help everyone– those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
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- 2 stars0,20 %
- 1 star0,52 %
Principales reseñas sobre FOUNDATIONS OF DIGITAL MARKETING AND E-COMMERCE
I have learned a lot from this 1st course of digital marketing and e-commerce. And i am very excited to learn more, i will recommend this certificate to my siblings and friends.
If you can make real-life practices in this course it will be great.
like creating a digital marketing funnel in the course right away while learning and through case studies.
After this course, you know what you will do to start the first step in the marketing journey. They bring not only knowledge but also experience. You may listen many motivation stories of newbie.
This course can be easily digested despite being filled with information any beginner would benefit from. This inspired me to pursue a career in digital marketing and e-commerce.
Acerca de Certificado profesional de Marketing Digital y Comercio Electrónico de Google
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹
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