From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads.
Este curso forma parte de Certificado profesional de Marketing Digital y Comercio Electrónico de Google
Ofrecido Por
Acerca de este Curso
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Prueba Coursera para negociosQué aprenderás
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Habilidades que obtendrás
- Social Listening
- Social Media Bidding
- Customer Engagement
- Social Media Analytics
- Social Media Branding
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Introduction to from likes to leads: interact with customers online
Social media strategy, planning, and publishing
Listening and engagement on social media
Social media analytics and reporting
Reseñas
- 5 stars82,04 %
- 4 stars14,64 %
- 3 stars2,39 %
- 2 stars0,36 %
- 1 star0,55 %
Principales reseñas sobre FROM LIKES TO LEADS: INTERACT WITH CUSTOMERS ONLINE
Easy to understand and informative. A step-by-step understanding of how social media marketing works and how to maximize it for your purposes.
Excellent course! Uncovered important details for businesses to consider when designing social media campaigns for each stage of the marketing funnel.
Awesome!!! First the credit to the instructors which I consider outstanding. I really motivated because I joined for curiosity, and I could say I`m in love at this moment. Thanks for this opportunity.
It is a very useful course. I learned a lot from this course. It has really practical content and complete training. Thanks to Google and everyone who organized this course.
Acerca de Certificado profesional de Marketing Digital y Comercio Electrónico de Google

Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Certificado?
What are digital marketing and e-commerce?
What do digital marketing and e-commerce specialists do?
Why start a career in digital marketing and e-commerce?
Which jobs will this certificate help me prepare for?
What tools and platforms are taught in the curriculum?
What background is required?
Why enroll in the Google Digital Marketing and E-commerce Certificate?
Do I need to take the course in a certain order?
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