This course explores the ways firms overcome challenges when operating globally – a process characterized for its complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or industry they are in.
Este curso forma parte de Programa especializado: Global Challenges in Business
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Programa especializado: Global Challenges in BusinessUniversidad de Illinois en Urbana-ChampaignAcerca de este Curso
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Curso 4 de 7 en
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
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Prueba Coursera para negociosFechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 4 de 7 en
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
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Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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This Course is part of an online degree program offered by the Universidad de Illinois en Urbana-Champaign. When you apply for a for-credit non-degree course through the university and complete it online, it counts as credit hours towards a degree at Illinois. All you have to do is apply through the university.
Programa - Qué aprenderás en este curso
2 horas para completar
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 horas para completar
4 videos (Total 8 minutos), 6 lecturas, 1 cuestionario
3 horas para completar
Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?
The main challenge of managers going global is to determine the important differences between countries and how to manage them. This class provides an analytical framework on how to manage those differences inside the firm and when competing with other corporations.
3 horas para completar
7 videos (Total 53 minutos), 1 lectura, 2 cuestionarios
1 hora para completar
Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?
How and when to enter a particular foreign market is a complex decision. While sometimes it makes sense to enter aggressively to earn first-mover advantages, in some other occasions waiting for others to enter first might be the best strategy. Similarly, entering small sometimes makes more sense than entering big. This module explores the advantages of each strategy and when to use them.
1 hora para completar
5 videos (Total 45 minutos), 1 lectura, 1 cuestionario
3 horas para completar
Module 3: Entry Strategies of Multinational Corporations
When entering foreign markets, multinational corporations have different options from which to choose. They are determined by the factors studied in the OLI and CAGE frameworks as well as the strategies chosen based on the cost reduction and differentiation pressures. This section studies how to evaluate which way to enter a foreign market, and the associated advantages and disadvantages.
3 horas para completar
6 videos (Total 54 minutos), 1 lectura, 2 cuestionarios
2 horas para completar
Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?
When operating globally, managers need to carefully analyze the political environment and develop strategies to deal with issues such as instability, xenophobia, or nationalism. This module explores the options firms have when dealing with political uncertainties, the type of analysis they need to conduct, and the political strategies they can develop.
2 horas para completar
7 videos (Total 77 minutos), 3 lecturas, 1 cuestionario
Reseñas
- 5 stars88,32 %
- 4 stars10,21 %
- 3 stars1,45 %
Principales reseñas sobre GLOBAL STRATEGY II: DOING BUSINESS IN THE GLOBAL ECONOMY
por ER19 de feb. de 2019
I was a very informative, interactive and fantastic course that would give you a very good insight into doing business in this ever changing global business environment.
por KB28 de sep. de 2020
Pretty easy, but there is some interesting content.
por DR1 de oct. de 2019
Extremely well designed course. Great expansion on topics to gain understanding of globalization.
por ND6 de oct. de 2020
A must do course for students or professionals interested or practicing global business.
Acerca de Programa especializado: Global Challenges in Business
Learning Outcomes for the Specialization:
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