Chevron Left
Volver a The Importance of Listening

Opiniones y comentarios de aprendices correspondientes a The Importance of Listening por parte de Universidad Northwestern

1,582 calificaciones

Acerca del Curso

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Principales reseñas


6 de oct. de 2020

I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.


16 de feb. de 2021

Thank you Coursera, DOST and Northwestern University. I really enjoy the course. I hope I had much time to finish the whole course. Hopefully, if there is another opportunity like this, I will.

Filtrar por:

1 - 25 de 316 revisiones para The Importance of Listening

por Jill M

30 de abr. de 2019

por Ali T

24 de oct. de 2016

por AJ M

17 de feb. de 2021

por Anthony L F

5 de nov. de 2017

por Hasan F

3 de feb. de 2021

por maya l

11 de mar. de 2017

por Sarah D

3 de jul. de 2017

por Laura S

5 de feb. de 2018

por Atsushi K

25 de ene. de 2020

por yola f

28 de feb. de 2021

por Javiera S V

28 de ene. de 2021

por walter l

26 de may. de 2018

por Smita J

2 de abr. de 2016

por fcastilloch

16 de mar. de 2021

por Jacky B

8 de jul. de 2021

por Richard G

12 de feb. de 2021

por Laura G

3 de feb. de 2021

por David G

14 de ene. de 2021

por Petar M

13 de ene. de 2022

por Umar D

20 de abr. de 2021

por Huzaifa A

6 de may. de 2021

por Halyna Y

31 de ene. de 2021

por Rukkiya B

20 de abr. de 2021

por Tirtha S G

26 de abr. de 2021

por bayan s a

28 de mar. de 2022