Thriving in the Information Age compels organizations to deploy information as an actual business asset, not as an IT asset or merely as a business byproduct. This demands creativity in conceiving and implementing new ways to generate economic benefits from the wide array of information assets available to an organization. Unfortunately, information too frequently is underappreciated and therefore underutilized.
ofrecido por
Universidad de Illinois en Urbana-ChampaignAcerca de este Curso
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Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Aprox. 14 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Appreciate the unique economic, accounting, and legal characteristics of information.
Understand and apply methods for conceiving and generating broad-based and transformative business benefits from available information assets.
Identify and adapt traditional asset management principles and practices toward the improved management of information assets.
Measure information’s various value characteristics to help justify or prove information-related expenditures.
Habilidades que obtendrás
- strategy
- Accounting
- Data Analysis
- Big Data
- Innovation
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Aprox. 14 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
ofrecido por
Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comienza a trabajar para obtener tu maestría
Este curso es parte del Master of Business Administration (iMBA) completamente en línea de Universidad de Illinois en Urbana-Champaign.
Si te aceptan en el programa completo, tus cursos cuentan para tu título de grado.
Programa - Qué aprenderás en este curso
2 horas para completar
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 horas para completar
3 videos (Total 6 minutos), 9 lecturas, 1 cuestionario
2 horas para completar
Module 1: What is Information?
In this module, we are focusing on the definition of Infonomics. You will learn about the difference among Information Technology, Information Economics, and Infonomics.
2 horas para completar
6 videos (Total 45 minutos), 2 lecturas, 6 cuestionarios
3 horas para completar
Module 2 The Economics of Information
In this module, you will learn why information should be considered an asset. You will also learn about unique properties of information that make it different from valuable physical assets, such as oil, to which it is very often compared in the modern world to indicate the value it possesses.
3 horas para completar
9 videos (Total 77 minutos), 2 lecturas, 9 cuestionarios
4 horas para completar
Module 3 Methods for Monetizing Information
In this module, you will read many real-life cases that deal with monetizing information, such as Walmart optimizing search results to increase customer acquisition and retention, Trulia training neural networks to create a supplemental revenue stream, and DBS Bank developing a data solution to improve business performance. Throughout all these examples and cases, you will have a clear look at how organizations benefit from monetizing information.
4 horas para completar
15 videos (Total 106 minutos), 2 lecturas, 11 cuestionarios
3 horas para completar
Module 4 Applied Analytics
Through this module, you will learn about the three “Vs” of big data and how each of them affects the analytics that can be applied to your information assets and how they could be used to generate insights, recommendations, and prescriptions that can add direct economic value to the organization, i.e., how the information assets can be monetized.
3 horas para completar
6 videos (Total 43 minutos), 4 lecturas, 6 cuestionarios
Reseñas
- 5 stars70,73 %
- 4 stars24,39 %
- 3 stars1,21 %
- 1 star3,65 %
Principales reseñas sobre INFONOMICS I: BUSINESS INFORMATION ECONOMICS AND DATA MONETIZATION
por IU8 de ene. de 2020
I'm very grateful to coursers for this opportunity. My horizon of knowledge on business and how harnessing the potential in information can help an organization accrue revenue
por RW8 de may. de 2019
To have Doug Laney teach this course regarding this developing field of study is amazing. He presents - as you would expect - very well. Very informative and interesting.
por MR10 de abr. de 2020
Great Course and Well Qualified Instructor. But, Question Quality Is Bit Poor. Should Be Improved.
por PJ30 de oct. de 2020
A well-structured course helps to get a good understanding of Business economics and Data analytics. A lot of learnings with multiple case studies for better understanding.
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