The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
Este curso forma parte de Programa especializado: liderazgo organizacional
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Acerca de este Curso
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosHabilidades que obtendrás
- Advertising
- Data Analysis
- Analytics
- Marketing
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Leading Strategy with a Customer Perspective with Gregory Carpenter
Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla
Leadership’s Role in Analytics with Florian Zettelmeyer
A Working Knowledge of Data Science with Florian Zettelmeyer
Reseñas
- 5 stars68,64 %
- 4 stars23,11 %
- 3 stars5,94 %
- 2 stars1,60 %
- 1 star0,68 %
Principales reseñas sobre LEADERSHIP THROUGH MARKETING
Lectures were well thought out. Assignment 4 was very tricky and needs a little rework. Overall, really enjoyed t
Very good one! professor had done good job. I have liked this session best compare to any one. Analytics examples and they it was delt is really good. but topic is little complex in nature !
Florian Zettelmeyer is an outstanding instructor, and one of the best in his field... highly recommended!
Great Class. Moves pretty fast in the Big Data portion -- you remember what it's like to be a student, in a good way :-)
Acerca de Programa especializado: liderazgo organizacional

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