Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
Ofrecido Por
Management of Fashion and Luxury Companies
Università BocconiAcerca de este Curso
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosHabilidades que obtendrás
- Strategic Management
- Business Model
- Luxury Goods
- Brand Management
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
The Evolution of Business Models: From Designers to Fast Fashion Retailers
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
Reseñas
- 5 stars76,96 %
- 4 stars18,81 %
- 3 stars3,09 %
- 2 stars0,43 %
- 1 star0,69 %
Principales reseñas sobre MANAGEMENT OF FASHION AND LUXURY COMPANIES
very useful course, not only for Luxury industry. Many topics talked about are enlighted. After learning, I think I am more reasonable facing all fancy things and choose them more sophiscated.
I would highly recommend this course to fashion aspirants.It has everything that you need to know about the industry.I am highly satisfied and fortunate enough to complete this course.
Amazing course, a lot of new and useful information. Tutors are not boring and great at explanation. Special thanks for case study of different companies and interviews, was very interesting.
Much of the info is now vastly outdated, but all in all, learned many new things and the breakdown of fashion and luxury businesses, communication, brand identity and different market segments.
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