This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data.
Este curso forma parte de Certificado profesional de Análisis de meta marketing
Ofrecido Por

Acerca de este Curso
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Habilidades que obtendrás
- Data Analysis
- Marketing
- Digital Marketing
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
The Importance of Analytics in Marketing
Marketing Data Sources
Marketing Measurement and Analytics Tools
Data and Privacy
Reseñas
- 5 stars82,96 %
- 4 stars13,46 %
- 3 stars2,35 %
- 2 stars0,89 %
- 1 star0,32 %
Principales reseñas sobre MARKETING ANALYTICS FOUNDATION
This course is really helpful if you are starting fresh as a Marketing Analytics domain. It's gives a very good picture about the methods and tools we need to know for marketing analysis.
I like that the videos and reading materials are short. However I am not sure how I feel about the forums since I can see that previous students are not actively participating.
This was by far the best online course that I have ever taken. It was very easy to understand, methodical and well put together. I learned so much on spare time. I can not wait for the next course.
I am so excied to learn from a teacher that is so vast in the knowledge of what he teaches. i must finish the the entire courses of six.
Acerca de Certificado profesional de Análisis de meta marketing

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