This course explores Meta Marketing Analytics Tools. You’ll learn how the advertising platform works and you’ll learn to create ads using Meta Ads Manager. Then, you’ll learn how Meta reports results and how you can customize the reports to match your business goals. You’ll also learn how you can use Meta experiments to evaluate the effectiveness of your advertising campaign. You’ll learn to optimize ads with A/B testing and you will explore how you can integrate data from Meta campaigns in marketing mix modeling. In this course, you’ll also find a summary of Meta’s recommended approach to data analysis.
Este curso forma parte de Certificado profesional de Análisis de meta marketing
Ofrecido Por

Acerca de este Curso
No experience is needed to start this course.
Prerequisites: The first four courses in this program.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Habilidades que obtendrás
- A/B Testing
- Meta advertising
- Social Media Marketing
- Data Analysis
- Ads Manager
No experience is needed to start this course.
Prerequisites: The first four courses in this program.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Fundamentals of Facebook Ads Manager
Analyzing Campaign Results
Running Facebook Experiments
Optimizing Your Marketing Mix
Reseñas
- 5 stars84,61 %
- 4 stars13,46 %
- 3 stars0,96 %
- 2 stars0,96 %
Principales reseñas sobre MARKETING ANALYTICS WITH META
Very helpful to learn how to use facebook in marketing
Excellent course content and well formulated in stages easy to assimilate. Very nice.
Helped me revise all the stuff that I have learnt in the previous courses in the specialization.
Everything was topnotch- explicit explanation, engaging quizes and great presentation!
Acerca de Certificado profesional de Análisis de meta marketing

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