The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
Este curso forma parte de Programa especializado: mercadeo digital
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- 5 stars64,13 %
- 4 stars22,24 %
- 3 stars7,56 %
- 2 stars3,41 %
- 1 star2,64 %
Principales reseñas sobre DIGITAL MEDIA AND MARKETING PRINCIPLES
The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.
Fantastic Course with easy to follow information and reads, examples and interviews on Digital Media and Marketing Principles for a beginner like me. Thank you Professor Mike Yao.
A very good course with great theoretical explanations from prof. Yao, examples from real life and interviews with professionals. Thank you very much, I enjoyed it and learned many new things.
Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.
Acerca de Programa especializado: mercadeo digital
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