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Learner Reviews & Feedback for Marketing: Customer Needs and Wants by IESE Business School

4.4
stars
444 ratings

About the Course

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...

Top reviews

RT

May 1, 2017

Good understanding of methods to know what customer think and how they think.

Useful for anyone doing market related activities. No indepth background needed to get into this course.

AT

Apr 13, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

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26 - 50 of 97 Reviews for Marketing: Customer Needs and Wants

By Kasule A

•

Aug 17, 2020

Very good essential for any one about to venture into business

By Maggie E

•

Mar 27, 2021

It was educational. Thanks to my instructor I learnt a lot.

By Clarisse A D M

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Apr 4, 2021

Thank you so muchhh for the opportunity to learn more.

By Christian O

•

Nov 20, 2016

Exactly what i

I was looking for.

Thank you very much.

By Leonel F N

•

Feb 27, 2020

Well structured course! Thanks for the opportunity

By Marta T D

•

Oct 3, 2018

Thourough, detailed and systematic ! Excellent!

By ABDEALI B

•

Apr 25, 2022

Good Course To Enhance the skill on marketing

By Sanya C

•

Jul 27, 2020

easy to understand especially for beginners.

By AAKASHGIRI G

•

Apr 21, 2022

good for gain something extra knowledge

By Syed N F

•

Apr 2, 2019

Amazing course and perfectly illustrated

By Ana P

•

May 28, 2018

A very informative course.

Ana Pelayo.

By Dr. V P G

•

Aug 23, 2016

very good and knowledge based course

By KARAN M

•

Apr 24, 2022

good course

and very skill improved

By Sumit K J

•

May 11, 2021

It was really helpful to me

By Salvator O

•

Jul 29, 2020

Insightful course content.

By Luka Z

•

Apr 30, 2017

Truly fantastic course!

By José L O E

•

Jul 17, 2020

Thank you from Mexico

By Mokhidil S

•

Oct 29, 2020

very helpfull course

By Joseph O A

•

Aug 23, 2018

Detailed overview of

By Boubacar A G

•

Feb 19, 2024

ce cours est utile

By Girmaji K

•

Nov 28, 2020

Marketing is great

By YASH T

•

Apr 24, 2022

great learning

By Namrata R

•

Sep 21, 2020

Extremely good

By Prashant R

•

Sep 22, 2019

Nice learning

By Hamid S

•

Nov 19, 2016

thank you.