This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
Este curso forma parte de Programa especializado: mercadeo digital
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Habilidades que obtendrás
Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
- 5 stars79,59 %
- 4 stars16,79 %
- 3 stars2,16 %
- 2 stars0,50 %
- 1 star0,93 %
Principales reseñas sobre MARKETING IN A DIGITAL WORLD
Nice Course to understand the nuances of new digital tools that will be the future of Marketing Field. As a Marketing Manager, this course has updated my knowledge in the changing digital paradigm.
This course was so helpful for me because I am marketing student and I don't have prior knowledge of digital marketing, this course helped me a lot in developing basic knowledge in digital marketing.
Good course. Please reduce the length of the repetitive music in the beginning and at the end of each video; around 25 seconds waste of time on a short video. Overall, many thanks for these courses.
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
Acerca de Programa especializado: mercadeo digital
Master strategic marketing concepts and tools to address brand communication in a digital world.
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