This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
Este curso forma parte de Programa especializado: mercadeo digital
540.320 ya inscrito
ofrecido por
Programa especializado: mercadeo digitalUniversidad de Illinois en Urbana-ChampaignAcerca de este Curso
112.221 vistas recientes
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 7 en
Nivel principiante
Aprox. 29 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Portugués (de Brasil), Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish), Persa
Habilidades que obtendrás
- Digital Marketing
- Marketing
- Pricing Strategies
- Marketing Mix
- Product Strategies
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 7 en
Nivel principiante
Aprox. 29 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Portugués (de Brasil), Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish), Persa
ofrecido por
Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comienza a trabajar para obtener tu maestría
Este curso es parte del Master of Business Administration (iMBA) completamente en línea de Universidad de Illinois en Urbana-Champaign.
Si te aceptan en el programa completo, tus cursos cuentan para tu título de grado.
Programa - Qué aprenderás en este curso
9 horas para completar
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
9 horas para completar
12 videos (Total 86 minutos), 11 lecturas, 8 cuestionarios
7 horas para completar
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
7 horas para completar
9 videos (Total 68 minutos), 3 lecturas, 7 cuestionarios
6 horas para completar
HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
6 horas para completar
9 videos (Total 77 minutos), 3 lecturas, 7 cuestionarios
7 horas para completar
HOW DIGITAL TOOLS ARE CHANGING PRICE
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.
7 horas para completar
10 videos (Total 68 minutos), 6 lecturas, 7 cuestionarios
Reseñas
- 5 stars79,59 %
- 4 stars16,79 %
- 3 stars2,16 %
- 2 stars0,50 %
- 1 star0,93 %
Principales reseñas sobre MARKETING IN A DIGITAL WORLD
por SY25 de sep. de 2016
Nice Course to understand the nuances of new digital tools that will be the future of Marketing Field. As a Marketing Manager, this course has updated my knowledge in the changing digital paradigm.
por MR17 de may. de 2020
This course was so helpful for me because I am marketing student and I don't have prior knowledge of digital marketing, this course helped me a lot in developing basic knowledge in digital marketing.
por MF11 de jun. de 2020
Good course. Please reduce the length of the repetitive music in the beginning and at the end of each video; around 25 seconds waste of time on a short video. Overall, many thanks for these courses.
por SM22 de jul. de 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
Acerca de Programa especializado: mercadeo digital
Master strategic marketing concepts and tools to address brand communication in a digital world.
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