This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
Este curso forma parte de Programa especializado: mercadeo digital
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Acerca de este Curso
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Prueba Coursera para negociosHabilidades que obtendrás
- Digital Marketing
- Marketing
- Pricing Strategies
- Marketing Mix
- Product Strategies
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
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Programa - Qué aprenderás en este curso
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
HOW DIGITAL TOOLS ARE CHANGING PRICE
Reseñas
- 5 stars79,62 %
- 4 stars16,78 %
- 3 stars2,15 %
- 2 stars0,50 %
- 1 star0,93 %
Principales reseñas sobre MARKETING IN A DIGITAL WORLD
Very informative, but I wish some of the videos and tools were more up-to-date. As we all know, Digital Marketing is constantly updating with new tactics, so even 2-3 years can make a big difference.
Valuable class for discovering high level digital trends impacting commerce. Detailed look at how digital is changing the marketing mix. Fairly complete overview. (Mostly geared toward B2C commerce.)
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
This course can helped me to learn all about marketing in a digital world . This experience is helped me for my whole life. And the other the certificate of that course is beneficial for me in future
Acerca de Programa especializado: mercadeo digital

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