In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
Este curso forma parte de Programa especializado: Gestión de la cadena de valor
Ofrecido Por


Acerca de este Curso
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosHabilidades que obtendrás
- Market Analysis
- Marketing
- Marketing Strategy
- Marketing Mix
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Comienza a trabajar para obtener tu maestría
Programa - Qué aprenderás en este curso
Course Orientation
Module 1: The Marketing Process
Module 2: Segmentation Targeting Positioning
Module 3: The Power of Branding
Module 4: Influencing Consumer Behavior; The Marketing Plan
Reseñas
- 5 stars84,14 %
- 4 stars12,87 %
- 3 stars2,06 %
- 2 stars0,36 %
- 1 star0,54 %
Principales reseñas sobre DEVELOPING A WINNING MARKETING STRATEGY
It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.
I never thought that an online course could be such interactive !!
The course materials, Teacher, Assignment, and quizzes were interactive and helpful
Prof Noel is very energetic and engaging during this course. Some of the quiz questions I just couldn't find the right answer but overall a great class,
I have learned a lot of practical stuff in this class. Most importantly, identifying unmet needs, considering the 5C and finding a marketing mix (4P) along with STP.
Acerca de Programa especializado: Gestión de la cadena de valor

Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Estudiante.