Chevron Left
Volver a Developing a Winning Marketing Strategy

Opiniones y comentarios de aprendices correspondientes a Developing a Winning Marketing Strategy por parte de Universidad de Illinois en Urbana-Champaign

4.8
estrellas
1,560 calificaciones

Acerca del Curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Principales reseñas

TN

1 de ago. de 2021

This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.

KF

4 de sep. de 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

Filtrar por:

1 - 25 de 374 revisiones para Developing a Winning Marketing Strategy

por Manoj Y

3 de abr. de 2017

por Nishant K G

4 de may. de 2020

por Margery A O

16 de abr. de 2017

por Natalie C

2 de ene. de 2018

por Jenny B

7 de oct. de 2018

por Badrinath R

12 de feb. de 2017

por Kannappan J

4 de sep. de 2020

por Fady T

10 de ene. de 2017

por Frank B

21 de jun. de 2020

por Santosh K B

31 de oct. de 2018

por Dennison L

29 de ago. de 2020

por KIYOSHI S

21 de dic. de 2020

por Laleen D

16 de feb. de 2017

por SAGAR R

17 de may. de 2020

por Akhmanaeva S M

29 de jul. de 2020

por KETA A

5 de abr. de 2020

por Mary P

6 de nov. de 2020

por SHERIN R M

3 de jun. de 2020

por ANDRES F R V

15 de jul. de 2020

por Onarld N

19 de mar. de 2021

por Leonardo

8 de mar. de 2021

por Sowmiya v s

6 de mar. de 2021

por Coral I

31 de may. de 2020

por Moha-Nur H

10 de mar. de 2021

por Nazrul I

19 de mar. de 2021