Emory University

Marketing Channel Governance

This course is part of Marketing Channel Strategy & B2B2C Routes to Market Specialization

Taught in English

Sandy Jap

Instructor: Sandy Jap

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Intermediate level

Recommended experience

9 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 quizzes

Course

Gain insight into a topic and learn the fundamentals

Intermediate level

Recommended experience

9 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing Channel Strategy & B2B2C Routes to Market Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

This module explains the types of relationships that are possible with channel partners and provides a framework for understanding when and where close partnering relationships are appropriate.

What's included

5 videos4 readings1 quiz1 discussion prompt

This module and the next addresses issues related to doing business on Amazon. Although selling on Amazon has the potential to grow your business (see the Weisser video), everyone does not have as great an experience. This module will introduce you to the dark side of selling on Amazon: the concept of gray markets via a case study, the Ripple Rug Cat Scam.

What's included

1 video3 readings1 quiz1 discussion prompt

This panel discussion overviews the key challenges that firms face when distributing on a third party platform such as Amazon.

What's included

2 videos1 reading1 quiz

This module explains the various routes to market that firms might use simultaneously as well as the challenges associated with creating and maintaining them.

What's included

3 videos1 reading1 peer review1 discussion prompt

Instructor

Sandy Jap
Emory University
4 Courses3,617 learners

Offered by

Recommended if you're interested in Marketing

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