With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices).
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Habilidades que obtendrás
- 5 stars56,06 %
- 4 stars25,94 %
- 3 stars9,62 %
- 2 stars2,09 %
- 1 star6,27 %
Principales reseñas sobre MEANINGFUL MARKETING INSIGHTS
Some notions introduced too fast and with little explanations. Overall very interesting and applicable.
well explained. It would be more good if an entirely new worksheet is given for work at the end of course
Excellent course! Very hands on with right level of theory and application. Prof. Schweidel is obviously an expert in this field.
This course provided practical hands-on approach to understanding basics of marketing forecasting.
Acerca de Programa especializado: Foundations of Marketing Analytics
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