This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
Este curso forma parte de Certificado profesional de Marketing en redes sociales de Meta
Acerca de este Curso
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Present and communicate the results of your campaign to a team
Habilidades que obtendrás
- Marketing Optimization
- Digital Marketing
- Digital Analytics
- Marketing Strategy
- Communication
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Comienza a trabajar para obtener tu licenciatura.
Programa - Qué aprenderás en este curso
Evaluate Your Marketing Results Against Goals
Measure Your Advertising Effectiveness
Optimize Your Ad Campaigns
Communicate Your Marketing Results
Reseñas
- 5 stars89,05 %
- 4 stars9,13 %
- 3 stars0,86 %
- 2 stars0,47 %
- 1 star0,47 %
Principales reseñas sobre MEASURE AND OPTIMIZE SOCIAL MEDIA MARKETING CAMPAIGNS
An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!
This course helped me appreciate Marketing more. The course was brief but very substantial. Very worth it for professionals who want to experts in Marketing.
A very interesting course that has given me a plethora of useful information that I will definitely use in my future career as a Social Media Marketing Specialist.
This was another wonderful course from Ms. Anke. As usual, I learned a lot about measuring, optimizing, experimenting and presenting results from social media marketing ad campaigns.
Acerca de Certificado profesional de Marketing en redes sociales de Meta

Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Certificado?
Can I receive university credit for completing this course?
¿Tienes más preguntas? Visita el Centro de Ayuda al Estudiante.