This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
Este curso forma parte de Certificado profesional de Marketing en redes sociales de Meta
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Acerca de este Curso
121.159 vistas recientes
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Aprox. 8 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Español (Spanish), Portugués (de Brasil), Árabe (Arabic)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Present and communicate the results of your campaign to a team
Habilidades que obtendrás
- Marketing Optimization
- Digital Marketing
- Digital Analytics
- Marketing Strategy
- Communication
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Aprox. 8 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Español (Spanish), Portugués (de Brasil), Árabe (Arabic)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
ofrecido por
Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Programa - Qué aprenderás en este curso
4 horas para completar
Evaluate Your Marketing Results Against Goals
This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.
4 horas para completar
14 videos (Total 80 minutos), 7 lecturas, 4 cuestionarios
2 horas para completar
Measure Your Advertising Effectiveness
In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.
2 horas para completar
7 videos (Total 41 minutos), 2 lecturas, 2 cuestionarios
2 horas para completar
Optimize Your Ad Campaigns
In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.
2 horas para completar
7 videos (Total 49 minutos), 1 lectura, 2 cuestionarios
1 hora para completar
Communicate Your Marketing Results
This week, you’ll learn how to tell the full story of your campaign and communicate its results to a larger audience in an effective presentation. You’ll learn how to tell a clear story with data and focus on the insights that will help determine the next steps in your marketing efforts.
1 hora para completar
7 videos (Total 49 minutos), 1 lectura, 2 cuestionarios
Reseñas
- 5 stars89,05 %
- 4 stars8,96 %
- 3 stars0,98 %
- 2 stars0,53 %
- 1 star0,44 %
Principales reseñas sobre MEASURE AND OPTIMIZE SOCIAL MEDIA MARKETING CAMPAIGNS
por NM14 de mar. de 2021
Anke Audenaert is an excellent instructor, always well prepared to break down all concepts into simple, memorable and easy to understand blocks of a bigger and interesting story.
por C24 de jul. de 2022
Another course that will help you effectively build your professional knowledge in the social media marketing arena. Measure, optimize and present your findings with confidence
por KA16 de may. de 2021
A very interesting course that has given me a plethora of useful information that I will definitely use in my future career as a Social Media Marketing Specialist.
por ZH20 de jun. de 2021
Very, very good course. I learned so much which can I apply in my future plans to increase my outcome and also it gave me a lot of information which will help me in my campaigns.
Acerca de Certificado profesional de Marketing en redes sociales de Meta
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Certificado?
Can I receive university credit for completing this course?
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