Este curso forma parte de Certificado profesional de Marketing en redes sociales de Meta

4.9
estrellas
1,269 calificaciones

98 %

Anke Audenaert

34.588 ya inscrito

Ofrecido Por

Parte del título de grado Bachelor of Applied Arts and Sciences
Más información

Certificado profesional de Marketing en redes sociales de MetaMeta

Acerca de este Curso

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This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.  
By the end of this course, you will be able to:
• Analyze dashboards and evaluate ROI from your social media marketing efforts
• Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
• Implement an A/B test to optimize your campaign
• Present and communicate the results of your campaign to a team

This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program.

This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 5 de 6 en

Certificado profesional de Marketing en redes sociales de Meta

Nivel principiante

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Aprox. 8 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Qué aprenderás

Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Present and communicate the results of your campaign to a team

Habilidades que obtendrás

Marketing Optimization
Digital Marketing
Digital Analytics
Marketing Strategy
Communication

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 5 de 6 en

Certificado profesional de Marketing en redes sociales de Meta

Nivel principiante

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Aprox. 8 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Calificación del instructor

4,86/5 (418 calificaciones)

Anke Audenaert

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

371.356 alumnos

25 cursos

Ofrecido por

Comienza a trabajar para obtener tu licenciatura.

Este curso es parte del Bachelor of Applied Arts and Sciences completamente en línea de Meta. Si te aceptan en el programa completo, tus cursos cuentan para tu título de grado.

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Mira cómo los empleados de las mejores empresas dominan las habilidades más demandadas

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Programa - Qué aprenderás en este curso

Calificación del contenido98%(5,230 calificaciones)

Semana

Semana 1

4 horas para completar

Evaluate Your Marketing Results Against Goals

4 horas para completar

14 videos (Total 80 minutos), 7 lecturas, 4 cuestionarios

14 videos

Introduction to the Facebook Social Media Marketing Professional Certificate6m

Measure and Optimize Social Media Marketing Campaigns Course Introduction2m

Introduction to Anke Audenaert2m

Careers in Digital Marketing5m

Evaluate Your Marketing Results Against Goals Overview1m

Align metrics with common marketing goals8m

Data and Reports to Evaluate Performance7m

Understanding ROAS and ROI12m

Understanding Cost per Result10m

Understanding Customer Lifetime Value9m

ROAS and ROI Example4m

Cost per Result Example3m

Customer Lifetime Value Example4m

Evaluate Your Marketing Results Against Goals Conclusion1m

7 lecturas

Measure and Optimize Social Media Marketing Campaigns Course Syllabus10m

How to Be Successful in This Course10m

Professional Certificate Job Search Resources Overview10m

User Interface Note: Professional Certificate Content10m

Community Guidelines10m

Reporting in Facebook Ads Manager Overview10m

Terms and Formulas10m

4 ejercicios de práctica

ROAS & ROI Practice Quiz20m

Cost Per Result Practice Quiz10m

LTV Practice Quiz10m

Evaluate Your Marketing Results Against Goals Quiz20m

Semana

Semana 2

2 horas para completar

Measure Your Advertising Effectiveness

2 horas para completar

7 videos (Total 41 minutos), 2 lecturas, 2 cuestionarios

7 videos

Measure Your Advertising Effectiveness Overview1m

What Are Experiments?4m

Using Experiments to Measure Advertising Effectiveness6m

Experiments to Measure Ad Effectiveness on Facebook12m

Creating a Brand Survey Test and a Holdout Test8m

Interpreting the Results of Brand Surveys and Holdout Tests5m

Measure Your Advertising Effectiveness Conclusion1m

2 lecturas

Understanding the Facebook Pixel, SDK and Offline Conversions10m

Data and Privacy in Online Advertising10m

2 ejercicios de práctica

Introduction to Advertising Effectiveness Measurements Practice Quiz10m

Measure Your Advertising Effectiveness Quiz20m

Semana

Semana 3

2 horas para completar

Optimize Your Ad Campaigns

2 horas para completar

7 videos (Total 49 minutos), 1 lectura, 2 cuestionarios

7 videos

Optimize Your Ad Campaigns with A/B Testing Overview8m

Set Up an A/B Test7m

Interpret Results of an A/B Test4m

Measuring Across Channels with Media Mix Models6m

Measuring Across Channels with Attribution14m

Challenges When Measuring Across Channels6m

Optimize Your Ad Campaigns Conclusion1m

1 lectura

Summary of Attribution Models 10m

2 ejercicios de práctica

Optimize within a Campaign with A/B Testing Practice Quiz10m

Optimize Your Ad Campaigns Quiz20m

Semana

Semana 4

1 hora para completar

Communicate Your Marketing Results

1 hora para completar

7 videos (Total 49 minutos), 1 lectura, 2 cuestionarios

Reseñas

4.9

324 reseña

5 stars
89,05 %
4 stars
9,13 %
3 stars
0,86 %
2 stars
0,47 %
1 star
0,47 %

Principales reseñas sobre MEASURE AND OPTIMIZE SOCIAL MEDIA MARKETING CAMPAIGNS

por RR28 de ene. de 2021

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

por AT17 de sep. de 2021

This course helped me appreciate Marketing more. The course was brief but very substantial. Very worth it for professionals who want to experts in Marketing.

por KA16 de may. de 2021

A very interesting course that has given me a plethora of useful information that I will definitely use in my future career as a Social Media Marketing Specialist.

por MA25 de may. de 2022

This was another wonderful course from Ms. Anke. As usual, I learned a lot about measuring, optimizing, experimenting and presenting results from social media marketing ad campaigns.

Ver todas las reseñas

Acerca de Certificado profesional de Marketing en redes sociales de Meta

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll: Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search. Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE® recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Certificado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos del Certificado y te darán un certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
Can I receive university credit for completing this course?
It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll provide more information on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.

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Measure and Optimize Social Media Marketing Campaigns

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Qué aprenderás

Habilidades que obtendrás