Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Ofrecido Por
Acerca de este Curso
At least 2 years of business or marketing experience and has conducted initial keyword search activities.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Habilidades que obtendrás
- Keyword Research
- Marketing
- Content Marketing
- Mathematical Optimization
At least 2 years of business or marketing experience and has conducted initial keyword search activities.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Introduction to Optimizing a Website for Google Search
Advanced SEO Strategies
Mobile/App SEO and Metrics & KPIs
Creating an SEO Campaign
Reseñas
- 5 stars78,36 %
- 4 stars16,02 %
- 3 stars3,65 %
- 2 stars0,94 %
- 1 star1,01 %
Principales reseñas sobre OPTIMIZING A WEBSITE FOR GOOGLE SEARCH
Rebecca was great at teaching. this is the second course I'm doing with her and the experience so far has been amazing. I really look forward in doing another course with Her
The course was very good. Overall, the courses in this specialization require tools that are no longer free to use. It would be really helpful to have something provided for the duration of the class.
So helpful and effective course for those who want a boost in their SEO career. Materials are selected and presented carefully and clearly.
Absolutely amazing course, so much detailed information. Definitely recommend for anyone who wants to learns how to optimize a website for search
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