Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
Este curso forma parte de Programa especializado: Estrategia de marketing
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Programa especializado: Estrategia de marketingIE Business SchoolAcerca de este Curso
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Curso 2 de 5 en
Nivel principiante
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
Habilidades que obtendrás
- Market Segmentation
- Marketing Process
- Positioning (Marketing)
- Value Proposition
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 5 en
Nivel principiante
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Programa - Qué aprenderás en este curso
2 horas para completar
Positioning introduction
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.
2 horas para completar
7 videos (Total 25 minutos), 3 lecturas, 2 cuestionarios
3 horas para completar
Segmentation
In the second module, the focus is on the first element of positioning: The market segmentation. During the module the segmentation concept is covered, together with the reasons for segmenting, the criteria and models that could be used for running the segmentation.
3 horas para completar
10 videos (Total 41 minutos), 4 lecturas, 3 cuestionarios
2 horas para completar
Differentiation and Value Proposition
In the third module, the second element of positioning is addressed: Value proposition and differentiation. Both the value proposition and differentiation concepts are presented, following up with how to come up with them effectively and potential strategies to be followed.
2 horas para completar
9 videos (Total 35 minutos), 4 lecturas, 2 cuestionarios
4 horas para completar
Positioning
In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.
4 horas para completar
12 videos (Total 58 minutos), 8 lecturas, 3 cuestionarios
Reseñas
- 5 stars65,02 %
- 4 stars23,15 %
- 3 stars7,71 %
- 2 stars1,87 %
- 1 star2,22 %
Principales reseñas sobre POSITIONING: WHAT YOU NEED FOR A SUCCESSFUL MARKETING STRATEGY
por MK24 de sep. de 2018
it was a great experience and modular course for to under stand market and sell the products in difference environment
por AK10 de abr. de 2020
A really informative course giving a big picture of what devising a market strategy looks like.
por SN2 de ago. de 2019
Very valuable information, which gives you clear idea about trends impact and how to start your marketing strategy
Explanation of professor is excellent when it comes to examples, but content wise
por KM7 de feb. de 2021
Great course to learn about Positioning and Marketing Strategy. I highly recommend this course. Thank you for offering this valuable course to me
Acerca de Programa especializado: Estrategia de marketing
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?
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