Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn.
Este curso forma parte de Programa especializado: Marketing Mix Implementation
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Acerca de este Curso
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosHabilidades que obtendrás
- Pricing
- Psychology
- Price Discrimination
- Pricing Strategies
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Demand Curve and Pricing
Determining Willingness to Pay
Playing the Pricing Piano or Price Discrimination
Pricing Psychology
Reseñas
- 5 stars73,20 %
- 4 stars21,09 %
- 3 stars3,79 %
- 2 stars0,94 %
- 1 star0,94 %
Principales reseñas sobre ESTRATEGIA DE PRECIOS
Well explained videos as well as many important theories of pricing are covered. Moreover, there is a good variety of very interesting articles provided.
You can learn the concepts of pricing and ho to apply it to several industries and markets, also it gives you a wider view of how to make pricing right.
The lessons are valuable. My issue is that when I passed the quiz, I was unsure which 2 I got wrong and wanted to know for my own information.
Thank you
Good course on pricing. It was a review of a similar class I have taken elsewhere, but even so I learned new concepts or ways to approach pricing. Some of the readings were very technical.
Acerca de Programa especializado: Marketing Mix Implementation

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