Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders.
Este curso forma parte de Programa especializado: Product Ideation, Design, and Management
Ofrecido Por
Acerca de este Curso
No prior experience required.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Discover the roles and responsibilities of the product manager.
Understand how innovative product teams are organized and managed.
Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing.
Examine how to develop customers, solve customer problems, segment markets, and expand your market.
Habilidades que obtendrás
- Customer Development
- Product Development
- Marketing
- Product Management
- Leadership
No prior experience required.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Introduction to Product Management Essentials
Roles and Responsibilities of the Product Manager
Managing Innovative Product Teams
Market Development and Commercialization
Reseñas
- 5 stars68,39 %
- 4 stars26,43 %
- 3 stars3,44 %
- 2 stars0,57 %
- 1 star1,14 %
Principales reseñas sobre PRODUCT MANAGEMENT ESSENTIALS
Awesome Course. Enjoyed learning the fundamentals of Product Management. Nice Pace and interesting insights into all the phases of Product management.
Great introduction to this subject matter. Really enjoyed it.
Course established fundamentals to the zenith level of product management. The design of this course is great!!
Could have had some Video case studies and examples.
Acerca de Programa especializado: Product Ideation, Design, and Management

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