Chevron Left
Volver a Advertising and Society

Opiniones y comentarios de aprendices correspondientes a Advertising and Society por parte de Universidad Duke

868 calificaciones

Acerca del Curso

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Principales reseñas


27 de jul. de 2022

I really enjoyed the course and will use the material I learned to create a month-long learning program as a foreign language teacher of English for the 8th grade students of my school, in Israel.


14 de jun. de 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

Filtrar por:

151 - 175 de 208 revisiones para Advertising and Society

por Anna Z

24 de feb. de 2019

por Andrea M G

1 de jun. de 2017

por K. N K

22 de jul. de 2020

por Nino I

20 de nov. de 2017

por Ksenia T

16 de ene. de 2017

por Siddhi

31 de jul. de 2022

por Himanshu S

11 de jun. de 2020

por Athmi B D

22 de may. de 2020

por Holly K

18 de oct. de 2022

por Neemtallah S

26 de nov. de 2020


23 de sep. de 2020

por Lưu Q D

31 de ago. de 2017

por Aditya R

5 de jun. de 2017

por Er N M

5 de mar. de 2021

por Taiwo T O

11 de ago. de 2020

por Sahl M S

6 de jul. de 2020


6 de may. de 2020

por Mohamed a

23 de jul. de 2020

por Raghdah A

2 de ago. de 2017

por Ashish J

7 de oct. de 2020

por Malena G V

27 de may. de 2020

por Paul V d E

30 de jun. de 2022

por TO H M T

3 de jul. de 2021

por Esther U

1 de oct. de 2022


4 de ago. de 2020