Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
ofrecido por
Universidad de California, DavisAcerca de este Curso
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Fechas lÃmite flexibles
Restablece las fechas lÃmite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100Â % en lÃnea
Comienza de inmediato y aprende a tu propio ritmo.
Aprox. 29 horas para completar
Inglés (English)
SubtÃtulos: Inglés (English)
¿PodrÃa tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
Habilidades que obtendrás
- Social Media
- Keyword Research
- Marketing
- Mathematical Optimization
Fechas lÃmite flexibles
Restablece las fechas lÃmite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100Â % en lÃnea
Comienza de inmediato y aprende a tu propio ritmo.
Aprox. 29 horas para completar
Inglés (English)
SubtÃtulos: Inglés (English)
¿PodrÃa tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
ofrecido por
Universidad de California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Programa - Qué aprenderás en este curso
8 horas para completar
Getting Started and Introduction to On-page SEO
Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO.
8 horas para completar
11 videos (Total 65 minutos), 4 lecturas, 1 cuestionario
5 horas para completar
Introduction to Off-page SEO
Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority.
5 horas para completar
4 videos (Total 19 minutos), 2 lecturas, 1 cuestionario
6 horas para completar
Introduction to Technical SEO
Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content that will help your site get noticed. By the end of this module, you should be able to define Technical SEO and explain some of the basic aspects of this strategy. As you begin creating sitemaps and robot.txt files as well as planning redirects and managing site errors, you’ll learn how to employ best practices in your Technical SEO strategy.
6 horas para completar
7 videos (Total 39 minutos), 2 lecturas, 1 cuestionario
10 horas para completar
Keyword Theory & Research
Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized.
10 horas para completar
6 videos (Total 25 minutos), 1 lectura, 2 cuestionarios
Reseñas
- 5 stars80,02Â %
- 4 stars17,06Â %
- 3 stars1,78Â %
- 2 stars0,39Â %
- 1 star0,72Â %
Aspectos destacados
"Great introduction " en 3 reseñas
"Practical and applicable" en 19 reseñas
Principales reseñas sobre GOOGLE SEO FUNDAMENTALS
por YM16 de may. de 2019
Great course that gives an overall very good picture of what SEO is all about. Very clear lectures and the lecturers are spectacular! highly recommend! cant wait to learn more...
por PP6 de nov. de 2020
Initially I nearly gave up and regretted taking the course but as I motivated myselff I seemed to like it more and more. Rebekah May was a great instructor and lectures were to the point
por MY9 de jun. de 2018
this is amazing SEO course . i am first time learning about SEO . its really informative and help me to improve my skill. i really thanks to coursera to give this opportunity to learn this course.
por HA5 de mar. de 2017
This course is really something, now i have a much clearer picture then i had before taking this course, i am feeling confident now. The way they designed the course, it is great.
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