This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Ofrecido Por
Advanced Search Engine Optimization Strategies
Universidad de California, DavisAcerca de este Curso
At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Demonstrate how to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed within your own website
Develop engaging strategies to launch a global web marketing campaign
Use tools to provide insightful data to evaluate your competitors
Conduct data analysis to bring value to stakeholders
Habilidades que obtendrás
- Data Analysis
- Analytics
- Marketing
- Mathematical Optimization
At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Introduction
Take Your Website Global
Make the Most of Mobile and App SEO
Identify Metrics to Drive Performance
Reseñas
- 5 stars69,35 %
- 4 stars18,27 %
- 3 stars7,26 %
- 2 stars1,76 %
- 1 star3,33 %
Principales reseñas sobre ADVANCED SEARCH ENGINE OPTIMIZATION STRATEGIES
From this course, you can learn the basics of technical SEO, global optimization, mobile optimization, and data reporting
you'll set yourself up to better yourself in those areas.
This is an excellent course to expand your mindset. You can learn new tactics to implement in your SEO Strategy since minute 1.
The course step by step layout makes it easy to understand and the concept explained was easily grasp. With the inclusion of industry platforms to use for assignment makes it complete.
All contents are well explained, though I think more updated material would help and also explain some of the tools in a more practical way.
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