Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
Este curso forma parte de Programa especializado: Marketing por redes sociales
Ofrecido Por
Programa especializado: Marketing por redes socialesUniversidad NorthwesternAcerca de este Curso
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosHabilidades que obtendrás
- Social Media Marketing
- Social Media
- Marketing Strategy
- A/B Testing
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
Ofrecido por
Programa - Qué aprenderás en este curso
Content Strategy
Advertising
Social Integrated Marketing Communications (IMC)
Measuring Your Social Programs
Reseñas
- 5 stars78,91 %
- 4 stars16,30 %
- 3 stars3,65 %
- 2 stars0,65 %
- 1 star0,46 %
Principales reseñas sobre CONTENT, ADVERTISING & SOCIAL IMC
The course is insightful and teaches real-world application of some social media strategies. However, it is not enough by itself; the specialization as a whole will be useful.
I learnt a lot about Content, Advertising & Social IMC. I really enjoyed the course. Thank you to all Speakers & professors for sharing videos and reading .
This is nice! Cool interviewers, nice pace. Some of the terms are unnecessarily redundant, but in overall they make sense and paint a clear picture.
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs
Acerca de Programa especializado: Marketing por redes sociales
Preguntas Frecuentes
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